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Sarah Jessica Parker Reveals BITTEN

Sarah Jessica Parker Reveals BITTEN

Fashion icon Sarah Jessica Parker heads back home after previewing her first-ever clothing line “Bitten” to an exclusive group of editors during two luncheons she hosted at Indochine on Tuesday afternoon.

Said Sarah Jessica, “Women should be able to wear great clothes and not lie in bed at night feeling guilty about how much money they’ve spent. High quality, luxurious clothes do not need to cost as much as we’ve been led to think.”

Fashion Week Daily has the scoop:

  • First off, how the line was named: according to a company release, “Bitten” was driven by Parker’s reaction when she was first introduced to Steve & Barry’s. “Parker was blown away by the company’s mission and bitten by the Steve & Barry’s bug after walking into a Steve & Barry’s store for the first time.”
  • The Bitten collection is Parker’s first-ever apparel line, which she teamed up with Steve & Barry’s to produce. The collection aims to offer high-quality, affordably priced sportswear for women of all ages and sizes. Steve & Barry’s were, in 2005, given the Hot Retailer of the Year award from the International Council of Shopping Centers.
  • The pieces will be sold exclusively at all Steve & Barry’s shopping mall locations across the country beginning June 7, with every item priced at $19.98 or less. The collection will boast an assortment of over 150 styles and more than 400 apparel and accessory items and grown to nearly 500 apparel and accessories by August with the introduction of the fall line.
  • Key looks from the summer and fall lines include suit separates in a wool blend with stretch; lightweight wovens; basic black cotton dresses; a denim collection; tees in cotton jersey; nightgowns; swimwear, and accessories including handbags, totes, jewelry, belts, and footwear.

Sarah Jessica is wearing Alexander McQueen peep-toe pumps with organza rosettes and her own Bitten line’s form-fitting belted dress and tailored jacket.

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