Angelina Jolie Saves St. John Knits
It was just announced that Angelina Jolie, St. John’s current spokesmodel, will again appear in the Fall/Winter 2007 St. John Knits ad campaign, which will be photographed soon.
Said creative consultant and former creative director Kelly Gray, “You know I can’t give you the shoot dates but she is definitely a part of that creative team and I’m proud to be a part of it.”"
Said St. John chairman Jim Kelley, “We lost our way for a while with the product. We’ve got the business back on track. Things are proceeding really well.”
Angelina helped rejuvenate the dying St. John label, which is now worth over $400 million.