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New GAP Ads - "Classics Redefined"

New GAP Ads -

GAP is launching their new ad campaign called “Classics Redefined,” as photographed by Annie Leibovitz. The 12 black-and-white portraits will run in the September issues of national magazines including Vogue, Vanity Fair, Lucky, Interview, Harper’s Bazaar, Elle, and GQ.

Musician John Mayer, wearing a $39.50 sweater vest, actor Ken Watanabe wearing a tailored white shirt ($39.50), and actress Selma Blair wearing the “deep V” sweater ($44.50).

Other celebs in the new GAP ads: Forest Whitaker, Lucy Liu, Liev Schreiber, Regina King, Davis Guggenheim, Twyla Tharp, Marcel Wanders and Ami Onuki and Yumi Yoshimura of Puffy AmiYumi.

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  • GAP

    Nice, but there will never be a GAP ad as gorgeous as this:
    http://img4.shareavenue.com/image.php?file=63eed6b419294d27ee4cfe1a1f465f1ae37ef884

  • bataglio

    ken’s looking good…

  • LJ

    it would’ve been nice if they still use wentworth miller this season.
    what the hell, puffy?

  • Kayla

    no 1 and 3 is so damn right. Wentworth miller rocks!!!

  • cathy

    again? how many times are they going to ‘redefine the classics’ gap is a one trick pony how boring.Although Selma Blair is really cute.

  • [~Famous~]

    I love black and white photos. Selma looks hot in that picture.

  • malibumom

    John Mayer is a super talent-snarky-but intelligent

  • Anonymous

    They have made quite a bit of money redefining the classics over and over and over. I’d like to ride that pony.

  • Anonymous

    Ken is fierce.

  • Nana

    John looks hot!

  • Colbert ROCKS!

    WOW John looks very yummy and Selma totally rocks that hair cut. Never thought she was hot but I would say “oh yeah” now.

  • Billie

    Doesn’t matter that the pics look good, Gap isn’t doing well in sales and haven’t been doing well in a long time.

  • Mimi

    I wanna see Ami&Yumi(PUFFY)’s pictures!!
    They are really pretty!!!

  • jon

    Ami & Yummi have the hottest picture of the whole set. They look effing fierce!!

    We’ve already had a bunch of girls request the john mayer poster when we take it down, it’s first come first serve!

  • Ai

    Puffy????? must be joke. are they populer in US??? still???
    so funny.

  • krufh

    selma is beautiful!!!

  • andré

    John Mayer has never looked so thin and so beautiful and so hoooot!

  • Anonymous

    Annie Leibovitz is awesome. I want to get her book that just came out.

  • Angelina

    interesting ads. they all look good. its a pity that the sales at Gap isn’t doing well.

  • boo

    The girl is a cameleon. With all the magazine cover talentless actresses I think we overlook Selma. I truley believe she is the female Johnny Depp. Depp was known but not as popular as other actors until he did a commercial project like pirates. He always chose character driven wierd roles. Selma in story telling is brilliant. She has a film coming out called feastof love where she plays a lesbian…and another film called waz where she plays a serial killer like kevin spacey in “Seven”. Not to mention her good old ditzy performance in cruel intentions and sweetest thing, and legally blonde. Shes played every role, including a superhero in the hellboy trilogies. Im glad she is being recognized. We love you Selma. xo

  • dc

    Wow John Mayer looks amazing.

  • peepee

    Selma is just so damn cool. I love her style. You just want to hang out with her. She seems fun.

  • gini

    very cool pictures!

  • Shari

    John looks gay and Ken look reeeaaaallllyyy Hotttttttttttttttttttt.
    One of these thing don’t belong=John Mayer.

  • Mmmmm

    WOW John looks really hot ….. Mmmmmm! Selma looks fab, I think you are right Boo she is overlooked for sure!

  • Carly

    I’m not liking the picture of Mayer. I remember all that that gay talk before he started with Jessica Simpson. I wonder was any of it true now.. I don’t know Ken but it seems as though he knows what to do with a lady.

  • j

    Mayer looks HOT!

  • http://www.seniorcitizens.com Christopher Peterson

    This ad campaign is more of the same failed strategy they have used in the past to build an emotional connection to their target customer. Why this brand continues to define its core values around a celebrity image is puzzling. The one thing a brand needs today is authenticity. There’s nothing authentic about hiring yet another series of celebrities to convey the essence of your brand. Everyone knows these celebrities do it for the endorsement money. C’mon, Gap, make a personal statement. It’s time to dump Laird for some fresh thinking.

    Here’s an ad: why not fill a pickup truck with jeans, khakis, sweaters, and shirts, park outside a school in a depressed city, and let kids take what they wanted. Cut to the next morning. The school buses arrive and everyone is wearing their new Gap clothes…but in their own stylish way. That’s the way you keep it authentic. Forget conforming to celebrity’s image; empower kids to make their own stylistic choices and express an aspect of their own personality.

    Tagline: Gap…Old School Redefined.

  • http://dimbulb.typepad.com Jonathan Salem Baskin

    I agree with Christopher 100%. There is no ‘brand’ here, really, but instead a collection of failed hopes and dreams from a company management that cannot come up with real, meaningful reasons why anybody should shop at their stores. I’ve written a bit about this on Dim Bulb, at http://dimbulb.typepad.com, if you want to check it out. Nice pics, tho. Just pointless spending.

  • greenpeace

    where’s the pics???