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Maggie Gyllenhaal in Lingerie

Maggie Gyllenhaal in Lingerie

Maggie Gyllenhaal strips down to her lingerie as the new face (and body) for lingerie line Agent Provocateur.

Serena Rees, co-founder of Agent Provocateur, said: “Maggie is not an obvious sex symbol. She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”

Maggie, 29, replaced supermodel Kate Moss as Provocateur spokesmodel.

DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?

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Credit: Daily Mail; Photos: Alice Hawkins
Posted to: Maggie Gyllenhaal

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  • Bite me

    eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeew

  • esmeralda

    i love maggie.she’s really beautiful.i love her as actress too.his movie with the beautiful juliane moore rocks too………

  • lena

    lol, at the pic of her in the chair..she looks like an old lady

  • yello

    I think these pics are great. I especially like the one in the chair, it screams “CLASS.” Not: “buy me, so I can look like a hoe.”

    I especially love that morning gown! I might even buy it, if I just find a place that sells them. :)

  • Julotta

    Woooooo, what’s this?!!!

  • uke-chan

    she is a great actress, amazing, but she doesn’t have a beautiful face

  • Anonymous

    meh shes not that great looking

  • http://GPost Team Lara Croft

    a very unfortunate looking girl that seems to be quit enice.

    always fascinating to see siblings where one is stunning (jake) and then one not so cute (maggie). particularly unfortunate because she is the girl and you always want the girl to be hot not the son.

  • sharon

    Sorry but she’s ugly and has a horrible shape. Next.

  • teyxo

    fourth photo: can it be any uglier?!

  • flinch

    “DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?”

    Nope. Sorry.

  • Anna

    I don’t know how I feel about this. She’s pretty enough, but a “girl next door” kinda pretty… not the lingerie type at all!

  • Cynthia

    She’s scary UGLY!

  • delilah

    She is one ugly woman!

  • Ace Tomato

    Wow – I really like her – I think she is adorable – but whomever released that first photo of her in the chair should be shot. She looks SIXTY.

    Maggie has a great gamine face – classic. Why they beat it with heavy 40s makeup is beyond me. It does not work. It really, really, really does NOT work.

  • lola

    Definatly not

  • pual

    great actress, hot body but not a pretty face.

  • JFK

    Shudder. I actually like her for not being the pretty hollywood girl, but looking like a real woman. I don’t think she or Jake are especially good looking. In fact, the look in Jake’s eyes creeps me out.
    But I digress.
    WHatever stylist worked on this photo shoot should be fired. Too much muck, cheap, tarty, tacky …
    And that make-up …. she could give Morticia Addams a run for her money.
    Creepyyyyyyyyy.

  • emch

    is this lingerie line for older women?? maggie doesn’t look good. not for this ad. now i wouldn’t buy agent provocateur..

  • pancakebottom

    i’ll stick with my bloomers!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • JFP

    I like her as an actress and she seems really nice but i’m sorry: she’s ugly! I don’t understand what’s going on with her lately: Batman’s love interest + AP?? come on!
    And to answer your question Jared: it’s a big NO, if i buy this kind of lingerie it’s to feel sexy and pretty not to look like Maggie.

  • patricia night

    I think she is talented actress
    But I don’t like these photos at all!
    I must says, Kate was better

  • Stella

    Maggie looks great in these ads. I love the old glamor look of them. It’s very reminiscent of the 30′s and 40′s. My favorite is the one she’s wearing the turban.

  • Just

    I feel bad for saying this but she’s really ugly :(

  • Woo hoo

    She looks hot esp for just having a baby – her man is hot hot hot!

  • nicole

    i don’t understand how ppl think she is so ugly! she really is beautiful in her own way. and in these pictures she looks flawless!

  • Mondo Bongo!

    I really like Maggie in these pix..Why ..because #1 she has a nice
    body #2 it shows that like most of us who are not BEAUTIFUL but can
    still be glamorous and sexy………….you go Maggie!

  • Halli

    Oh… That face is going to haunt me for a while!

  • Sweetstuff

    “DOES MAGGIE’S AD CAMPAIGN make you wanna go out and buy Agent Provocateur?”

    No, In fact it makes me want to run for the hills

  • sunny

    um, that would be a “No.” she would have looked better as “herself,” not as that 60-year-old looking bat in the scary picture in the chair!! yuck. poor taste.

  • [marie]

    I like it….

  • milo

    She can act but has no sex appeal. They should have at least gotten an actress who projects sexiness.

  • [~Famous~]

    that’s the ugliest biish on the planet!! she’s fucking hideous!!

    stop lying, she’s nowhere near anything remotely close to cute, beautiful, good looking, or gorgeous.

  • the_original_nika

    The one in the chair awful, and I´d lose the turban.
    stylist should be fired. other than that she looks good.

  • H

    That´s thoughts transmission. i wonder how did you

  • Julzz

    dita von teese for nerds.. ew

  • Andrómeda

    No, she doesn´t make me want to buy lingerie…

  • magnus

    Her face makes me nauseous.

    Worst post ever JJ.

  • begonia

    That fourth photo looks like they put a basset hound in a tutu. eek.

  • sally

    Wow she is FUG…body looks good for having an infant, though airbrushing might be to thank for that.

  • gini

    she’s a good actress but she’s not sexy!

  • Nona

    she looks like my nana in that pic in the chair. this will probably go down as one of the biggest ad fiascoes made by any lingerie company. definitely NOT bringing sexy back.

  • Rose

    Not digging the almost-black lipstick. Other than that I like the Bettie Page look of the pictures.

  • funny

    im not trying to e a hater but i dont think these pix are flattering. maybe the lipstick is throwing me off. i think she is cute but i think they could have picked better poses or something

  • mouche

    Yes, as someone said, she is a great actress and quite nice looking, but sexy NOOOO! One of the most unfortunate ad campaigns I have ever seen for lingerie!

  • Lara

    Oh my god, what a horrible color lipstick!

  • Anthony

    It looks really….odd…not sexy…

  • http://www.healthluxe.com J

    She does have a very interesting face and I’m sure if she wasn’t an actor and I came across her on the street, I wouldn’t think her to be ugly.

  • *~*Jinny*~*

    It looks like a kinky halloween costume, black lips and all!

    Me no likey!

  • Miapocca

    I think she was one of the great actresses of out time and I look forward to see more of her indie project…that said..hmm teh pics..hmm

    Anyway when I saw her in mona lisa smile I thought she was sex on legs..there was just something about her that screamed Fuck me..

    So I figure the folks at AP noticed as well..but these pictures???

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