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"Ugly Betty" Paper Bag Ad

This Ugly Betty ad from New Zealand is absolute genius!!!

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  • Violette

    Lol! That’s great :)

  • laura

    nz is great

  • katie

    lol

  • kalene

    woo hoo! what a nice surprise to see something thats NZ related!!

  • Paper bags are fun!

    There’s a great song by Anna Nalick called ‘paper bag’. It’s a very fitting song for ugly betty and this ‘ad’

    Here are the lyrics to the song.

    She don’t run from the sun no more
    She boxed her shadow and she won
    Said, “I can see you laugh through these bottle caps
    And this wire around my neck ain’t there for fun

    But someday we’ll all be old
    And I’ll be so damn beautiful
    Meanwhile I’ll hide my head
    Here in this paper bag
    Cause if I can’t see you then you can’t see me
    And it’ll be okay
    Fly little bee away
    To where there’s no more rain and I can be me”

    Yeah, they talk about her
    She smiles like she’s so tough
    She says, “Hey, can you talk a little louder?
    I don’t think my heart is broken enough.

    But someday we’ll all be old
    And I’ll be so damn beautiful
    Meanwhile I’ll hide my head
    Here in this paper bag
    Cause if I can’t see you then you can’t see me
    And it’ll be okay
    Fly little bee away
    To where there’s no more rain and I can be me”

    Some days I wade in the indigo
    Singing that song on the radio
    I blame these puddles on the rain
    You know I gotta keep these cheeks dry today
    Gotta keep my cheating strategy
    And baby I’m gonna have it made

    But someday we’ll all be old
    And I’ll be so damn beautiful
    So I’ll hide my head
    Here in this paper bag
    Cause if I can’t see you then you can’t see me
    And it’ll be okay
    Fly little bee away
    To where there’s no more rain and I can be me

    And I’ll hide my head
    Here in this paper bag
    Cause if I can’t see you, then you can’t see me
    And it’ll be okay
    Fly little bee away
    To where there’s no more rain and I can be me

    Where I can be me . . . yeah
    I can be me
    Ohh
    Where I can be me

  • Paper bags are fun!
  • jacq90

    New Zealand rocks dude!

  • Raichill

    Another proud NZer here. NZ may be a small country but it’s not quantity that matters it’s quality.

  • gini

    so funny!

  • 2985

    That is off the hook funny and clever! :lol: Dammit, NZ is a great place!!! Can’t wait to finally move there! Visited once (and what the hell took me so damn long…) and was hooked the moment I stepped into the airport. Was head over luggage by the time I got into the rental car…awww, I miss it now… I usually throw the remote at the TV whenever NZ-holiday ads come on coz I can’t afford a holiday at the mo, and those ads are just teasing me! And living in Melbourne I get to see those ads pretty damn often…

  • Stella

    LOL. This ad is so clever. It definitely gets your attention.

  • [~Famous~]

    blah!

  • jess

    oh this makes me proud to be a kiwi lol

  • the_original_nika

    lol. its diferent alright.

  • Celeb_Star

    I’m a New Zealander and I hate the country. I’m going to move to England soon.

  • Charlene

    Oh Yea Go NZ, another NZer here so proud to be a Kiwi, its that Kiwi Ingenuity that is :)

  • ang

    Yay-yah…..kiwis in the house lol. Loves it!!

  • Courtney

    Woot!

    Go NZ!

    Another Kiwi here…as if you can’t tell.

  • Kellie

    Go the Kiwis!!!

    Cantab here, love my country!!

    Awesome ad!!

  • Mary

    I don’t understand the hype behind this show. It does not stand for erasing the effects of beauty at all in our society. When young women see this show being celebrated (on the Emmys, for example), they don’t see a young woman with braces and glasses and dorky hair styles. They see a young woman who wears braces and glasses and dorky hair styles AS A COSTUME FOR WORK – and who takes it all off and LO AND BEHOLD, looks just like every other Hollywood actress. The message here is… ugly people wear braces, glasses, and dorky hair styles. If you wear them, you’re ugly. Shed those ugly things and be the swan that is the success of Hollywood. More Californication.. is it any wonder our kids are so messed up on the issue of beauty? Is it any wonder they starve themselves and steal expensive makeup, and have some very low self-esteem issues. When THIS is the standard of “beauty” and “reality”, as it’s touted.. well.. that’s pretty sad.

  • Mary

    Also.. I love how people just jumped on the “that’s so good how that show can portray the beauty of a person behind these so-called ugly things, and how it can break down social barriers about our ideas of beauty”.. as if that’s ALL there is to it.. as if that is how girls take it. It’s just a perfect example of how our society will take the easy way out of things, jumping on the quickest way out, whatever removes the guilt from our shoulders. Those are just the words of Hollywood’s prettiest and most special, those who determine who gets the Emmy… those who have no CLUE of what it means to really be called UGLY, physically ugly. Those words did not come from teenagers, or pre-teenagers. Those words do not depict how teenagers view things, or how they percieve the message society puts out there. Just because Hollywood says one thing.. does not mean it shows the same thing, as America Ferrer proved when she showed up to get her numerous Emmys last year, looking for the world like all the other actresses.

  • carla

    IM A NZer yayayay

  • Maia

    Take a calm-down pill, Mary, sheesh! This is a photo of an advertisement, not an endorsement of the TV show. If you want to rant somewhere, rant to the makers of the show if you’d like. This is just an example of a clever advert.

  • Zanessa fan

    IM FROM NZ TOO! yay i go on this site everyday and iv never seen anything from NZ on here! woohoooo this is so cool.. i love ur site by the way jared.. its cool to know someone else LOVES zac and vanessa haha peace out

  • moi

    Another Kiwi here! wow, there’s actually quite a lot of us on JJ.

    I shall look out for this ad, I love it!

  • Diana

    I agree with Mary..totally agree :)

  • ****

    Ugly people who wear paper bags over their heads, usually cut holes in the front to see where their going. Parents of small ugly children just put the bags over the head and lead them around by hand, but I’ve never seen an adult ugly do it like that.

  • angiefan

    Don’t watch the show but that’s a great ad!!

    I’m a kiwi also.