Rosie: 'The View' Sucks Without Me
Former talk show co-host Rosie O’Donnell slams The View for saying that ratings are up +16% versus YAG.
FYI: YAG stands for “Year At a Glance”, an annual schedule of implementation initiatives.
Here is Rosie‘s blog entry, which is titled “TRUTH IN ADVERTISING, BABY”. Leave your thought in the comments — does Rosie prove her point?
You decide! Rosie says,
“While im all about creative use of ratings, I think we need to do something with the lovely people at the view insisting that the ratings are up without rosie when in fact they are not…
Here is the real data based on live plus same day viewing:
P2+ 3,576 + 7.8%
HH 2.8 rating versus 2.66 YAG + 5.3%
W 18- 49 1.47 versus 1.6 YAG – 8.8%
W 25-54 1.77 versus 1.92 YAG – 8.5%
W 18-34 1.03 versus 1.23 YAG – 19.4%
W 50+ 2.3 versus 2.13 YAG + 8.0 %
Note that the show is bought from an advertising perspective which is their only revenue stream on either the W 18-49 or 25-54 demo meaning they are LOSING revenue versus YAG. Also, the most valuable demo is the younger one 18-34 which is really hemmoraging. They are picking up older viewers 50+ which are of less value to advertisers.
Again – they should really use the ACTUAL REAL numbers in their press statements and if they don’t, then maybe we should…..
TRUTH IN ADVERTISING BABY!!!”