Rumer Willis Has POOFY Blonde Hair

If you thought Rumer Willis‘s slicked-to-the-side blonde hair was wild, check this out!

Rumer proudly shows off her new poofy blonde hair at the James Perse flagship store opening in Beverly Hills, Calif. on Thursday. “I’ve always wanted to be a blonde,” Rumer said. “So I changed my hair color. Even my dad (Bruce Willis) likes my new look.”

10+ pictures inside of Rumer‘s wild blonde hair…

WHAT DO YOU THINK of Rumer’s poofy blonde do?