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Jennifer Lopez "Deseo" Perfume Ads

Jennifer Lopez

Jennifer Lopez promotes her new scent Deseo, which is due out in February.

It’s a melange of watery bamboo leaves, garden yuzu, Sicilian bergamot and freesia; the heart is composed of star jasmine, pink geranium flower, orange blossom and French mimosa, and the drydown is of warm amber, oak moss, sensual musks, creamy sandalwood, atlas cedarwood, patchouli and mineral accord.

And it’s got a pretty nifty bottle shape, if you ask me! It’s in the shape of a “diamond in the rough.”

On why she wanted to create a new perfume: “I have a lot of synergy happening in my life right now that is taking me back to my roots and to everything that I’m about and how I was raised. This is what I really find my heart is into. It’s the first time I have decided to use a Spanish word for one of our fragrances. We really look at where I am at in my life and what is important to me at that time. But the one thing that we have always concentrated on from the beginning is to be as truthful as we can.”

On how this differs from her first fragrance, Glow: “The celebrity fragrance category is huge now and it’s very competitive — it has changed a lot [since my entry into it]. I really had no clue what to expect when I created my first fragrance, but like every other artistic endeavor I do, I just listened to my gut and made sure that I expressed myself completely. I was lucky that I found the right partner with Coty — who encouraged my creativity and really brought my vision to life.”

On how she came up for Deseo’s smell: “The idea for the scent usually comes first. I always call up and say, I love this or I love that — get this candle or this flower that was in my garden. With Deseo, the inspiration came from a combination of smells in my own garden. So, I called up my friends at Coty and asked them to come take a walk through my garden with me so they could experience it. It was late at night so there was kind of a dew in the air and I took them to an area where there are these beautiful geranium flowers, orange trees, lemon trees, and all this stuff mixing together that was making this beautiful smell.”

And no, she still hasn’t confirmed her pregnancy!

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jennifer lopez deseo ad 01
jennifer lopez deseo ad 02
jennifer lopez deseo ad 03

Credit: WWD
Posted to: Jennifer Lopez

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  • lush

    First?

    hell yea

    cool bottle

  • Seb

    OMG, could i be 1st?

    Ok, she is going to be SUED…there is a BAR in Mexico named Deseo.

  • Jane

    impressive

  • sonia

    lovely Ad !

  • Que?

    On why she wanted to create a new perfume: “I have a lot of synergy happening in my life right now that is taking me back to my roots and to everything that I’m about and how I was raised. This is what I really find my heart is into. It’s the first time I have decided to use a Spanish word for one of our fragrances. We really look at where I am at in my life and what is important to me at that time. But the one thing that we have always concentrated on from the beginning is to be as truthful as we can.”
    ——————————-

    Does this even make sense? I don’t see how what she said could be a reason for creating a new perfume. (Yeah, whenever I go back to my hometown, I always get an urge to create a new fragrance too)

    Just admit you are doing it for the money..ok?

  • http://JustJared kathryn

    i so love the bottle and man! she looks sexy!=)

  • http://justjared ha!

    zanessa news please!
    just jared we need zanessa news
    jenni + alice

  • ashley

    oh I love the bottle too!!

  • chloe

    Ooo i wonder if it smells good?

  • Que?

    On how this differs from her first fragrance, Glow: “The celebrity fragrance category is huge now and it’s very competitive — it has changed a lot [since my entry into it]. I really had no clue what to expect when I created my first fragrance, but like every other artistic endeavor I do, I just listened to my gut and made sure that I expressed myself completely. I was lucky that I found the right partner with Coty — who encouraged my creativity and really brought my vision to life.”
    ———————————-”

    Just say it smells different and has a gringo name.

  • CSJ

    Check this Little girl out!
    She sings Better than JLO

    and sings Just As GOOD as Jennifer Hudson, Beyonce and Christina Aguilera Put together:

    “And I am Telling You”
    http://www.youtube.com/watch?v=lD8RV6nw480

    and cover of Beyonce’s Listen
    http://www.youtube.com/watch?v=k5chbnY8Vr0

  • http://www.celebrity-gossip-entertainment-news.com Laura Lily

    celebrities endorse perfumes because they sell.
    Good Luck! to jennifer if she wants to jump on the fragrance bandwagon, she obviously knows you can’t have too much money!
    http://www.celebrity-gossip-entertainment-news.com

  • sonia

    she was the fisrt celebrity to do it Laura

  • JOLLIBEE

    Jared, we’re just so tired of her DRAMA!!! Her belly is bulgilng big and she’s still denying she’s pregnant, as if we are excited to know!!! Actually, we just don’t care!!! How can she replaced her old good looking BF or husband with that new husband, he look too old, too thin for a guy, divorce with 2 kids, left his wife while just having a newborn child. His ex is a former beauty gueen, while JLO is a whore, whose been with diffrent guys in 2 years. She have so much facial and body cosmetic surgery (just look at her old pictures while she’s still a dancer, too much big difference. JLO just vanish in the face of the earth and don’t compete with the younger singer. AND DON’T KEEP ON DENYING YOUR PREGNANT BECAUSE WE JUST DON’T CARE!!!!!

  • http://www.myspace.com/yasonbourne ILovePapaSmurf

    *sigh* She’s still hawking her crap out? Meh.

  • Miapocca

    okay..why not name is SKANK …much more appropriate…how the heck did affleck hook up with this thing…JHO lives yet again, who the heck buys her shit

  • Ha!

    Nice airbrushing.

    STOP with the cheese celebrity perfumes already!! For the love of God!

  • http://yahoo.com chastity

    good for her , the perfume glow was the bomb, love the scent and jennifer is gorgeous.

  • pokeman

    attention seeker. self-absorb, media manipulator, overated, and low class.

  • BBperfume

    It’s obvious that her Skeletor Husband Marc has a huge influence on her. All of a sudden she decides to spend more resources on the Hispanic market, not that there is anything wrong with acknowledging her roots.

  • Diana

    Her huge bum sticking down the hamaca! LOL

  • Marieme

    Oh brother! What a load of CRAP!

    Those ingredients sound so pretentious. What the hell is “creamy sandalwood” anyway? Sounds like total marketing hogwash and consumer manipulation. Don’t get sucked in people. JLo’s having a baby and all she wants is more of your money to fund it.

  • mariadel barrio

    sounds like a great fragrance.

  • Buckeyegurl

    So sick of her and her media overload. Most others are sick of her too I think, since her movies bomb and her records don’t sell…maybe the perfume is the only money she can count on.

  • Mrbone

    she looks gorgeous in the pic

  • http://www.lacefrontwigshop.com amanda

    On how she came up for Deseo’s smell: “The idea for the scent usually comes first. I always call up and say, I love this or I love that — get this candle or this flower that was in my garden. With Deseo, the inspiration came from a combination of smells in my own garden. So, I called up my friends at Coty and asked them to come take a walk through my garden with me so they could experience it. It was late at night so there was kind of a dew in the air and I took them to an area where there are these beautiful geranium flowers, orange trees, lemon trees, and all this stuff mixing together that was making this beautiful smell.”

    Enough with the dramatics. Geez.

    Celebrity style lace front wigs at htt://www.lacefrontwigshop.com

  • Mariara

    i have the perfume is so nice i like it a lot :D

  • mariara

    i have the perfume i love the smell

  • http://? becky

    I love this perfume!!! Just bought it today. It smells sooo good and long lasting. Cool looking bottle too.

  • Emily

    shut up stop talking Shit about her you got her life and she got hers