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David Beckham Ups Armani Underwear Sales

David Beckham Ups Armani Underwear Sales

Global style icon David Beckham poses for a few more hot hot hot ads for the Emporio Armani underwear collection.

According to WWD, “the campaign won’t launch in the U.K. until March, but already it’s causing a stir among London fans. [UK department store] Selfridges witnessed a 50 percent leap in sales of Armani white men’s briefs after the British press reported Beckham would be the new face, or rather body, of Emporio Armani underwear. Sales of the entire Emporio Armani underwear line rose on average by 30 percent across the range, the store said.”

HAVE YOU GONE OUT and picked up your Armani underwear yet?

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