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David Beckham Ups Armani Underwear Sales

David Beckham Ups Armani Underwear Sales

Global style icon David Beckham poses for a few more hot hot hot ads for the Emporio Armani underwear collection.

According to WWD, “the campaign won’t launch in the U.K. until March, but already it’s causing a stir among London fans. [UK department store] Selfridges witnessed a 50 percent leap in sales of Armani white men’s briefs after the British press reported Beckham would be the new face, or rather body, of Emporio Armani underwear. Sales of the entire Emporio Armani underwear line rose on average by 30 percent across the range, the store said.”

HAVE YOU GONE OUT and picked up your Armani underwear yet?

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Posted to: David Beckham, Shirtless

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55 Comments

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# 1
Jennifer W. @ 12/15/2007 at 8:06 pm

first

# 2
AKBdancer @ 12/15/2007 at 8:07 pm

omg! he is SO hot! love him!

# 3

*swoons* whoooo man, that is hot!

# 4

Just because he wears it , doen’t mean i’m gonna buy it for my man. I don’t think thats all him either.

# 5

He was packing more in the white one too. Guess they put more padding in that one!

# 6

OMG. Does he have to continuously sell himself out?? Dude has more than enough money. Seriously, he is a BIG joke in the UK, no one takes their b.s. anymore over there so they had to move to the US and try to make money off a new market. He’s gross with a very girly voice, a big turnoff.

# 8

i agree with 4 & 5, he is gross anyways, so i dont know why he is doing the underwear sales.

# 9

He is HOT!

oh god not another one!

Life is good @ 12/15/2007 at 9:19 pm

Lol, hey every star endorses something.

Yay! Want more!!!

[~Famous~] - The God. @ 12/15/2007 at 9:36 pm

LOL @ Halli

thats why he’s not in the UK anymore – cause the UK is a big joke, bunch of lames. and what you calling selling himself people in the real world call it hustling.

Here's The Deal @ 12/15/2007 at 10:09 pm

DAMN!!!

the_original_nika @ 12/15/2007 at 10:15 pm

yes yes, we already know his hot. why does feel the need to be everywhere, I just don´t get it. It seems like beck and victoria, just love to be in spotlight. god forbid if they every disappear.

ALWAYS BOUGHT THEM DONT NEED DAVID TO ENTICE ME!!

ALTHOUGH I MUST SAY HE DOES LOOK HANDSOME!

hes a hottie w/ a bodie

LOL, he’s never been my type but whatever. He needs all the money he can get to support Vicky’s and his shopping sprees

he is so skinny and probably had mariah’s retoucher build his chest because he has none.

This belongs under Photoshop awards!

he is so skinny and probably had mariah’s retoucher build his chest because he has none.

This belongs under Photoshop awards!

remember da truth @ 12/16/2007 at 1:08 am

yeah, yeah, no one cares in the UK, he has a girly voice, blah blah waaah waaah. That’s why sales skyrocketed in the UK and it has yet to launch there, just on the leaked ads. Poor haters — they can cry about his money and his good looks all they want — fact is, people still are interested in him! SUCK IT UP, HATERS! HA!

remember da truth @ 12/16/2007 at 1:10 am

#4 you might not buy his underwear, but you felt the need to tell us you won’t — what’ s wrong? Bitter much?

So you think the white underwear showed more? DUH!! You ever actually seen a man in underwear before? White shows more than black, which hides and shrinks — that’s why white in T-shirt contests, why fat people wear black, etc. Do you live under a rock?

#24 that is so true

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