Paris Hilton’s My New BFF -- APPLY NOW!

Paris Hilton announces her new MTV reality show, Paris Hilton’s My New BFF alongside beau Benji Madden on Thursday in Los Angeles.

20 girls and guys will be competing to be Paris’ new BFF, a role Nicole Richie left wide open after The Simple Life. What qualities in a best friend is Paris looking for?

“Trust, loyalty and a sense of fun,” she said at the press conference.

If you wanna be Paris‘ new BFF, apply at ParisBFF.com where you can fill out profiles, start blogs, and post photos and video.

65+ pictures inside of the hotel heiress promoting Paris Hilton’s My New BFF…