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Rachel Bilson Launches Edie Rose for DKNY Jeans

Rachel Bilson Launches Edie Rose for DKNY Jeans

Rachel Bilson is desinging a junior sportswear line called Edie Rose for DKNY Jeans, reports WWD.

“This is something that I have been interested in doing for such a long time,” Rachel said. “I was just waiting for the perfect opportunity for it to be done right. Fans of The O.C. really like DKNY Jeans, and I know they make great stuff, so I thought it could be good.”

The fashion line is mostly black and white pieces, a little yellow here and there.

“I have a yellow scarf that I love and I was really inspired by it,” Rachel said. “I was so happy they were able to get that same yellow into the clothes.”

Bilson, 26, knew she didn’t want her own name on the label, which is why she chose Edie (after her grandmother) and Rose (a close family friend, which also happens to be the name of Hayden Christensen‘s grandmother).

“I want people to see these clothes for what they are, not just another line designed by another celebrity,” she said. “I want the line to be taken seriously.”

Edie Rose for DKNY Jeans will soon be sold for $19.50 and $49.50 per piece at department stores including Macy’s, Lord & Taylor and Nordstrom.

“I am just amazed at how the team at DKNY Jeans were able to listen to my ideas and come out with exactly what I was talking about. They literally brought my ideas to life,” Rachel added. “I also want to show people that you don’t have to pay a million dollars for clothes that look good. For me, I love vintage clothes and I shop vintage all the time. It’s fun to play and put things together. You don’t have to spend a lot to get a great look.”

Last August, Fall Out Boy frontman Pete Wentz also created a junior sportswear line called Clandestine Industries for DKNY Jeans.

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Photos: Nikki Nelson/WENN
Posted to: Rachel Bilson

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  • lissa

    I love Rachel and her style

  • hola ya’ll

    SHE LOOKS much older than 26, HAG

  • gina

    Rose is the name of Hayden’s Grandmother, hint hint

  • Laura

    I’m so so so excited for this!!!
    Her fashion sense is famazing and I think this is perfect for her. I don’t think it’s sportswear though?

    And wtf she does not look older than 26, imo she looks much younger.

  • Just Jared

    GINA, VERY INTERESTING. Thanks for that. Added!!

  • acki

    first bla bla bla who cares if you are first…..

    well, she is sooooo sweet

  • peter

    My beautiful Rachel

  • vicky

    Hmm if sheis really close to hayden’s granny enough to use her name in the clothing line you know what that could mean, huh?

  • ??

    If she is really close to hayden’s granny, enough to use her name in a clothing line you know what that could mean, huh?

    Busted! obvious now

  • Angelina fan

    She’s a gorgeous girl and I love her style. Her line will be as amazing as she is.

  • Ruz mary

    Rachel is a good girl, I like her

  • tessa

    I’m so excited for the fashion line!!

  • WTF?

    is she still trying to pimp the whole hayden christensen connection ? with the grany’s name of rose ? isn’t JUMPER promotion over by now ? why cant they pretend to look happy in each other’s company. this is so full of marketing PR/ BS

  • Chris

    I love the name Edie. Very pretty.
    I also love the yellow scarf she’s talking about, I want it!

  • irina

    She has a great eye for the clothes, love her style

  • mary jane parker

    first : use the name of hayden’s granny and then : wedding bells …. interesting plan wonder if there will be more pics of them in canada

  • Frankie

    She needs to decide whether she wants to be seen as a serious actress like the ones she talks about in interviews or just admit that she is a fame hungry wannabe who press tips and designs clothes like other d listers.
    And please, if she is such a private person as all RB fans suggest, why would you name your clothing line after somebody who is obviously gonna connect the name to HC’s grandmother. BTW, how does everybody know the name of HC’s grandmother – was this little nugget dropped in with the info released to the press?
    If you don’t want to talk about your “romance” don’t bring attention to it. Another obvious attempt at generating press attention and sadly it is working.

  • mary jane parker

    to Frankie there’s been times when Hayden refered to his grandma rose she lives on long island i think . and i agree with you

  • Jagoda

    Love Her !x

  • latina3

    eh- she seems nice enough, but not much of a “star”- she dresses like every other “wannabe’ hipster. sorry, maybe in a few yrs…

  • eh

    She’s going to make a much better fashion designer than an actress. Maybe she needs to stick to designing clothes.

  • milly

    awww she named her designer label by hayden’s grandmother name, how cute is that?

  • Smilehexe

    Well said, I fully agree!

    Only Miss Bilson can manage to sit on a farm somewhere in “nowhere” in Canada and yet get a new thread opened for her. As I said, sly down to the bones. Not intelligent, but scheming, and ready to do ANYTHING for seeing her face in the media.

  • gxaxzu

    Is she trying to copy Natalie Portman?

    Garden State = The Last Kiss
    Star Wars = Jumper
    Natalie designing shoes = Rachel designing jeans

  • raut

    She has a great sense of style

  • The OC Fansite

    She’s so gorgeous as always. I love you Rachel!

  • Lauren

    Sigh, I was waiting for someone to do the Natalie Portman comparison. These days lots of celebrities are starting their own fashion line. It’s not completely unheard of. I’ve seen some of Rachel Bilson’s pieces and they look cute so far. Natalie’s shoes are a little more expensive for the average person and are probably catering to a different shopper.

  • Ryan

    Do not worry Frankie

    But if the people do not know the name of Hayden, only they know him for the guy of the stars wars, Impossible that the people know the name of his grandmother hahaha

  • [☆F a m o u s☆]

    she’s horrible at everything she does.

  • the_original_nika

    why only junior line?

  • Pam

    shes got great style so i assume her designs will be amazing

  • J’adore Rachel

    I will buy everthing from her clothing line!!! I’m so excited. Her style is soamazing!!!!!!!!!!!!!!! I adore Rachel Bilson so much!

  • sabi

    Rachel is one of my favorite fashionistas :)

  • The OC Fansite

    Im so glad that the fans are outnumbering the haters. I wish Rachel all the best! :)

  • Amber

    Congrads to her. Maybe she will get some movie offers after her clothing line hit off. I CANT WAIT TO SEE IT!

  • Joah

    i love rachel! i love her style and just everything about her!

  • luna

    I can’t wait to see it!!! I love Rachel

  • 2 the monters tht r Hayden fan

    I love Rachel, i love her style, and if the clothes are anything like her style, i’m sure i’m gonna love them!

  • marta

    This is a happy day for me!

  • ani

    I thought she was going to name her fashion line ANOREXIA.

  • boomer

    star wars=jumper?

    that’s the biggest crock of shit i’ve ever read

  • jade

    I love anything that has Donna Karan’s name on it. She is the best.

  • oh

    Whee. Another excuse for this site to post useless nonstop posts about this overrated individual.

  • lark

    A clothing line for the MIDGETS???


  • The OC Fansite

    Why visit this site if it posts “useless nonstop posts about this overrated individual” loser!!!!

    Rachel Bilson=love!

  • suri

    Rachel is gorgeous

    I like the name Edie Rose

  • finn

    Oh RB, just eat a doughnut and keep your mouth SHUT!
    You have to be able to at least PRETEND that you really know something about designing!!!


    @ #45

    Yeah… “midgets in fashion”?!

    That would be AWFULLY new!

  • selphs

    @ # 44

    Or it could be like…

    Another excuse of a wannabe in everything that couldn’t / wouldn’t get ANY “acting jobs” anymore!