Rachel Bilson Launches Edie Rose for DKNY Jeans
“This is something that I have been interested in doing for such a long time,” Rachel said. “I was just waiting for the perfect opportunity for it to be done right. Fans of The O.C. really like DKNY Jeans, and I know they make great stuff, so I thought it could be good.”
The fashion line is mostly black and white pieces, a little yellow here and there.
“I have a yellow scarf that I love and I was really inspired by it,” Rachel said. “I was so happy they were able to get that same yellow into the clothes.”
Bilson, 26, knew she didn’t want her own name on the label, which is why she chose Edie (after her grandmother) and Rose (a close family friend, which also happens to be the name of Hayden Christensen’s grandmother).
“I want people to see these clothes for what they are, not just another line designed by another celebrity,” she said. “I want the line to be taken seriously.”
Edie Rose for DKNY Jeans will soon be sold for $19.50 and $49.50 per piece at department stores including Macy’s, Lord & Taylor and Nordstrom.
“I am just amazed at how the team at DKNY Jeans were able to listen to my ideas and come out with exactly what I was talking about. They literally brought my ideas to life,” Rachel added. “I also want to show people that you don’t have to pay a million dollars for clothes that look good. For me, I love vintage clothes and I shop vintage all the time. It’s fun to play and put things together. You don’t have to spend a lot to get a great look.”
Last August, Fall Out Boy frontman Pete Wentz also created a junior sportswear line called Clandestine Industries for DKNY Jeans.