Top Stories

Rachel Bilson Launches Edie Rose for DKNY Jeans

Rachel Bilson Launches Edie Rose for DKNY Jeans

Rachel Bilson is desinging a junior sportswear line called Edie Rose for DKNY Jeans, reports WWD.

“This is something that I have been interested in doing for such a long time,” Rachel said. “I was just waiting for the perfect opportunity for it to be done right. Fans of The O.C. really like DKNY Jeans, and I know they make great stuff, so I thought it could be good.”

The fashion line is mostly black and white pieces, a little yellow here and there.

“I have a yellow scarf that I love and I was really inspired by it,” Rachel said. “I was so happy they were able to get that same yellow into the clothes.”

Bilson, 26, knew she didn’t want her own name on the label, which is why she chose Edie (after her grandmother) and Rose (a close family friend, which also happens to be the name of Hayden Christensen‘s grandmother).

“I want people to see these clothes for what they are, not just another line designed by another celebrity,” she said. “I want the line to be taken seriously.”

Edie Rose for DKNY Jeans will soon be sold for $19.50 and $49.50 per piece at department stores including Macy’s, Lord & Taylor and Nordstrom.

“I am just amazed at how the team at DKNY Jeans were able to listen to my ideas and come out with exactly what I was talking about. They literally brought my ideas to life,” Rachel added. “I also want to show people that you don’t have to pay a million dollars for clothes that look good. For me, I love vintage clothes and I shop vintage all the time. It’s fun to play and put things together. You don’t have to spend a lot to get a great look.”

Last August, Fall Out Boy frontman Pete Wentz also created a junior sportswear line called Clandestine Industries for DKNY Jeans.

Just Jared on Facebook
Photos: Nikki Nelson/WENN
Posted to: Rachel Bilson

JJ Links Around The Web

  • A new lawsuit claims Harvey Weinstein bragged about sleeping with this actress - TMZ
  • Vanessa Hudgens is kicking off her 30th birthday in Miami - Just Jared Jr
  • Jennifer Lopez's gown stole the show at the Second Act premiere - TooFab
  • Someone was missing from Prince William & Duchess Kate's Christmas portrait - Lainey Gossip
  • Get to know Fast Layne star Brandon Rossel - Just Jared Jr
  • Are Channning Tatum & Jessie J moving in together? - Gossip Cop