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Eva Mendes for Calvin Klein Underwear

Eva Mendes for Calvin Klein Underwear

Eva Mendes is the new face for Calvin Klein Underwear, reports WWD.

When asked if the image of Eva’s two visits to rehab in February at the Utah-based Cirque Clinic, Tom Murry, president and chief operating officer of Calvin Klein Inc., said, “No, it has not. We were already in one [fragrance] campaign when it [rehab] occurred and it did not affect our decision-making for the underwear campaign.”

“She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,” added Murry. “We are trying to get across that these new products are for fuller busted, shaplier kinds of women and when we looked at the talent, Eva was right.”

Eva said in a statement, “The company has such an incredible creative legacy. I’m honored to be associated with such an iconic, world-class brand like Calvin Klein.”

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  • Nathalieeee

    first :)

  • fresh

    lame. just goes to show that Blist actresses will do anything to keep their name in the game. Make a good movie for once why dont ya. NEXT.

  • fresh

    Lame. Just goes to show that Blist actresses will do aning to keep their name in the game. Go make a good move for once why dont ya. NEXT.

  • yily

    I really don’t see her appeal. She’s so generic and I don’t see her as stylish. Why would Calvin Klein put her in their campaign? Pick someone else with a little edge. Eva doesn’t have crap.

  • eva is HOT!

    Calvin Klein has put her in their campaign because she is fcuking sexy and without even trying.
    The sexiness just oozes out of pores. That’s why.

  • guste

    well, i think she’s a role model for lots of women.
    definitely, she’s worth that campaign. would you all be happier to see some anorectic girl instead of eva? i wouldn’t.

  • Rebel

    i think it’s good that they’ve chosen eva for their campaign instead of a too skinny model :]

  • Arab.Aquarius

    its a great choice for the brand

  • Aniston obsessed

    #6 You said it!! That woman just SMOLDERS!!! And the curves are natural, and not from being fat.

    It’s also nice not to see some pale woman in the role. There are a lot of really pale women in ads — Gwyneth, Nicole, etc. Eva is REAL.

  • tracy

    OMG, she looks fabulous. Is she siingle now? She was seeen at w e a l t h yR o ma n c e.c om last week. JUST CURIOUS.

  • rolling eyes

    JUST BECAUSE SHE’S NOT SCARY SKINNY doesn’t make her an automatic role model. People tend to have to earn that title by actually being good reps on behavior. She goes outta rehab and then does an underwear campaign…wow she’s got real class…..not

  • funnymunny

    wow, she is so pretty!!!

    I’m jealous

  • Tealeaf

    Eva face looks trannish in that pic

  • disgusting

    She’s a role model for the girls who don’t want to go to rehab. Go to rehab, than get a job with Calvin Klein showing your a#s.

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  • Lucy

    Shes such a slut-i am deeply shocked.Never thoght she would do such things.The Vogue shooting and now this clip-it seems, she desperately needs money and is selling her body. Shame on her.