The Heidi Montag Collection Launches at Kitson

With the support of manager-boyfriend Spencer Pratt, The Hills villainess Heidi Montag launches her new clothing line, Heidiwood, at Kitson on Robertson Blvd in Los Angeles on Saturday.

Ms. Montag paired her fun and flirty Chloe dress with chic Chloe shoes. Chloe, Chloe everywhere!

Despite not-the-greatest reviews of her fashion line, Heidi smiled the day away and posed with fans. Young, impressionable ones!

Her line almost completely sold out during her visit. The signature zebra top that Heidi has been wearing was the first to sell out. Girls were crying when they met her, believe it or not. They were screaming!!!

Pick your very own pieces from Heidi‘s line at ShopKitson.com.

40+ pictures inside of the Heidi Montag collection launch…