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Gwyneth Paltrow is Tod's Leading Lady

Gwyneth Paltrow is Tod's Leading Lady

Check out Gwyneth Paltrow‘s new ad campaign for Italian label Tod’s for their autumn/winter 2008-9 collection.

According to UK’s Vogue, Mario Testino photographed the campaign in Capri last month. The 36-year-old actress is said to evoke a “uber luxurious, outdoors-y life of a beautiful Italian aristocrat from the heady days of the jet-set era.”

Gwyneth effortlessly embodies the spirit of the all American woman with timeless elegance and modern flair – the perfect representation of the Tod’s woman,” says creative director Derek Lam. “And, of course, beyond her impeccable style, she is an artist whose body of work I greatly admire.”

And apparently, Gwyn has a film short for Tod’s premiering in Cannes!

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  • anna

    she can be my leading lady!!!!

  • Kristi

    Holy photoshop!

  • Devon

    She looks just like Blythe in that photo.

  • Paul

    She looks absolutly made of plastic

  • nikomilinko
  • Ha!

    Gorgeous, as always.

  • Kelly

    The bag is beautiful!

  • Suki

    Is no one above the air brush!?

  • Anna

    She’s been looking great recently. Go Gwyneth!

  • Some chick

    She’s gorgeous. Stunning. And I love love love that bag!

    re: Photoshop…all ads and magazine photos are. It’s no mystery and nobody is above it. It’s just a fact. Although, I sure wish I had somebody to do that to all my photos!

  • Venus

    They did a gorgeous job but she also looks a lot older than her actual age. She looks like the mom of the Gwyn who was at Cannes.

  • Liz

    Maybe she’s supposed to look like a Barbie doll?

  • Pole

    To me she looks very Grace Kelly-ish. I like it :) She’s not more photoshopped than most model, I think.

  • cutie

    I wouldn’t have even recognized her!

  • Jess

    I thought it was Juliette from Lost.

  • Si

    Doesn’t she look like a blonde Celine Dion?

  • Greg

    who the fuck is that supposed to be???

  • amie

    i think it’s a step up for her, she isnt that pretty. At least here, she has pretty hair.

  • Jane

    It looked like Heidi Klum to me. lol!

  • Nathalie

    She is beautiful and classy, so is the bag.

  • b

    Too square faced.

  • b

    She is trying to be G Kelly.
    but fails.

  • Rosa

    The commercial already premiered in Cannes on Monday.

  • Jon

    I think they made her look like a man.

  • Emilee

    Is there a bigger pic? It’s pretty but it’s a PH disaster. It looks like a painting the way they retouched it so much.

  • Luis

    Who is that?

  • Fay

    To me, this looks more extensively retouched than your average magazine cover.

  • Carrie

    It doesn’t look like Gwyneth but the hair is great!

  • anon

    Love Her!!!
    She has fab. style and is pure class.

  • Michelle

    Gwyn looks like a wax figure.

  • Shonathan Hilton

    Im not liking the picture at all.
    They could have made her look younger and sexier but classy at the same time.

  • Grc

    I’m tired of seeing pictures of this tranny

  • Mary

    She is suppose to be outdoorsy? She is fake, fake personality..everything..

  • ah!

    Her lips are no longer thin as blade. It’s funny that almost all white women in HW have thicker lips and bigger and perkier breast as they age.

  • mossy

    this ad campaign is sooo fab.

  • Nadine

    She would fit right in at Madam Tussuad’s.

  • the dq

    Yes, GREAT photoshop job.

    It’s the ONLY picture I’ve seen of her that I actually like.

  • Marieme

    What’s she selling next?

  • Frenchy

    I love JP Tods’s . Love that bag. She’a actually looking good these days. I think her getting older will make her look more sophisticated. She’s aging nicely. I just wish her attitude would age nicely also.

  • fan

    Now this is what an ad should look like. It’s pure art It kind of reminds me of Ralph Lauren ads. . Nobody wants ugly pap pics.

  • Susan

    The resulting pictures from the photo shoot that was posted here not long ago. Gwyneth looks lovely.

  • roots

    Damn, they airbrushed the hell out of her!


    jeebus. she looks 65.


    But that’s funny that Tod considers her ‘all-american,’ – Fishyth hates America, and lives in the UK. Pretty hilarious.

  • 1.-

    she looks like a boring person…

  • ella

    people hate her because she’s brad’s ex. people hate her because she was brutally honest about her opinion of how immature her country of origin can be.

  • tyger

    It doesn’t look like Gwyn at all..she must be using Mimi’s retoucher.

  • lynvee

    No matter how much photodshop is done for Gwenyth she is still fug.

  • jane

    Wow….totally old Hollywood style, very classy. She reminds me of a young Grace Kelly.

  • Bet betty



    The. Big. P. On. Her. Forehead.