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Avril Lavigne Launches First Fragrance

Avril Lavigne Launches First Fragrance


Pop rocker Avril Lavigne has struck a licensing deal with Procter & Gamble Prestige Products to launch her very first fragrance in 2009, reports WWD.

“Young teenage girls really aspire to Avril and love everything about her,” said Heike Hindenlang, global marketing director for Procter & Gamble Prestige Products. “We think we can reach out to new consumers with her scents. It’s about finding which brands appeal to young consumers and [which] fashion and celebrities are resonant with them.”

Avril said she was very pleased “to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone.”

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33 Responses to “Avril Lavigne Launches First Fragrance”

Pages: [1] 2 » Show All

  1. 1
    [☆I n F a m o u s☆] Says:

    she has tanked in every aspect of entertainment. i don’t see how this will be any different.

  2. 2
    angie Says:

    Why are celebs so narcissistic to think we want to smell like them?

  3. 3
    LuckyL Says:

    Dumb bi***. Only idiotic children with poor role models in their life aspire to be this bottom feeder born with luck up her sleeve. What a manipulator and a fake.

  4. 4
    emma Says:

    eww..not buying it

  5. 5
    oh snap! Says:

    she sucks no one is going to buy this sh it she should go back to lip syncing, stealing peoples songs, being fake and acting rude to her “fans”

  6. 6
    clohe Says:

    Oh wow.

  7. 7
    Jennifer Says:

    She’s trying so hard to make herself work and stay in the public eye. Go away Avril, I’m over you as are millions of others. Your nasty attitude and idiot personality got old.

  8. 8
    nora Says:

    What’s with the fangs?

    You’d think that she will take those millions and spend a couple of hundred bucks at the dentist shaving down those vampire things.

  9. 9
    jaquie Says:

    I love Avril! I’ve been a fan from the begining and I know she will put out a nice perfume !!!! :) :)

  10. 10
    Victoria Says:

    My gosh, aren’t there enough perfumes on the market’s? Why do all celebrities and songwriters, think they have to have their own clothes design line, or handbag line, or perfume line, or cookbook, or chef show, or childrens wear, or jewerly line or lingerie wear line. Even hair extension line, and make-up lines. Why, why, why? Can’t they just stick to what they do best? Most of these things do not pan out. Oh, yeah. Don’t forget the, SHOES. Like we don’t have enough shoes, already. Has anyone done Hats? Gloves? Diapers? Bottles? I just read shampoo and conditioner is being done under a new Green Label. UMMMMM. Any thing to make an extra dollar. Car seats? Diaper Bags? Strollers?///////////// Stop it already.

  11. 11
    Armine Abrahamyan Says:

    I think it is good for her, she is so young and so successful!


  12. 12
    let the boycotting begin Says:

    agree with #10!

    “Young teenage girls really aspire to Avril and love everything about her,” ……yeah….name one!

  13. 13
    Art Chick Says:

    It’s far too late for Avril products. Teens and Tweens are over her. She submarined her own career by alienating fans, stealing other’s songs and cancelling shows. See you Avril. You suck!

  14. 14
    Shonathan Hilton Says:

    Thats so cool.

    Now i know what i can gift to girls who listen to Avril lol

  15. 15
    Jennifer Says:

    dear shonathan,

    plugging your myspace page on here is lame, nobody cares. especially after seeing it and your nasty pics. but i do think it’s funny that you think you’re hide and made yourself a maxim cover. lol’d a bit over that :)

  16. 16
    oops Says:

    ** think your ‘hot” is i think what jen means. i saw your page too, pretty laughable.

  17. 17
    pp Says:


    click here!!thanks:)

  18. 18

    gosh these famous ppl get into everything they are never fine with being good at one thing they have to do it all, act, sing, launch different lines like fragrances and clothes and shoes……and then they shoot promotional commercials they leave no room for anyone new to come into the business.


  19. 19
    ME4ME246 Says:

    HaHa, her comes the ‘hey,Im AVRIL.You can smell like me too!’…. What the hell the world is coming to…

  20. 20
    abriana Says:

    god someone u people need to shut the f**k up. if u hate avril so much way the h**l do u come here and read this. u guys need to grow up and get a life. some people like me like avril so LEAVE!!!

  21. 21
    Cannes Says:

    i wonder if it smells like piss.

  22. 22
    sandra Says:

    One more perfume expert… and she will create this fragrance by herself…

  23. 23
    Robert Says:

    Avril doesn ´t steal songs. And she is very nice to her fans. She chancelled her shows because she was sick.

  24. 24
    Jessika Says:

    I Lovee Avril Lavigne And I will Buy This Becoz i Am Her BIGGEST Fan !! xxxxxx

  25. 25
    Jessika Says:

    I Lovee Avril Lavigne And I will Buy This Becoz i Am Her BIGGEST Fan !! xxxxxx

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