Top Stories

Avril Lavigne Launches First Fragrance

Avril Lavigne Launches First Fragrance


Pop rocker Avril Lavigne has struck a licensing deal with Procter & Gamble Prestige Products to launch her very first fragrance in 2009, reports WWD.

“Young teenage girls really aspire to Avril and love everything about her,” said Heike Hindenlang, global marketing director for Procter & Gamble Prestige Products. “We think we can reach out to new consumers with her scents. It’s about finding which brands appeal to young consumers and [which] fashion and celebrities are resonant with them.”

Avril said she was very pleased “to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone.”

Just Jared on Facebook
Posted to: Avril Lavigne

JJ Links Around The Web

  • Tiffany Haddish is being sued by her ex-husband - TMZ
  • Katherine Langford is saying goodbye to 13 Reasons Why - Just Jared Jr
  • James Corden and Adam Levine got pulled over by cops - TooFab
  • Alicia Silverstone officially filed for divorce - The Hollywood Reporter
  • Camila Cabello is praising Shawn Mendes' new album - Just Jared Jr
  • [☆I n F a m o u s☆]

    she has tanked in every aspect of entertainment. i don’t see how this will be any different.

  • angie

    Why are celebs so narcissistic to think we want to smell like them?

  • LuckyL

    Dumb bi***. Only idiotic children with poor role models in their life aspire to be this bottom feeder born with luck up her sleeve. What a manipulator and a fake.

  • emma

    eww..not buying it

  • oh snap!

    she sucks no one is going to buy this sh it she should go back to lip syncing, stealing peoples songs, being fake and acting rude to her “fans”

  • clohe

    Oh wow.

  • Jennifer

    She’s trying so hard to make herself work and stay in the public eye. Go away Avril, I’m over you as are millions of others. Your nasty attitude and idiot personality got old.

  • nora

    What’s with the fangs?

    You’d think that she will take those millions and spend a couple of hundred bucks at the dentist shaving down those vampire things.

  • jaquie

    I love Avril! I’ve been a fan from the begining and I know she will put out a nice perfume !!!! :) :)

  • http://justjared Victoria

    My gosh, aren’t there enough perfumes on the market’s? Why do all celebrities and songwriters, think they have to have their own clothes design line, or handbag line, or perfume line, or cookbook, or chef show, or childrens wear, or jewerly line or lingerie wear line. Even hair extension line, and make-up lines. Why, why, why? Can’t they just stick to what they do best? Most of these things do not pan out. Oh, yeah. Don’t forget the, SHOES. Like we don’t have enough shoes, already. Has anyone done Hats? Gloves? Diapers? Bottles? I just read shampoo and conditioner is being done under a new Green Label. UMMMMM. Any thing to make an extra dollar. Car seats? Diaper Bags? Strollers?///////////// Stop it already.

  • Armine Abrahamyan

    I think it is good for her, she is so young and so successful!


  • let the boycotting begin

    agree with #10!

    “Young teenage girls really aspire to Avril and love everything about her,” ……yeah….name one!

  • Art Chick

    It’s far too late for Avril products. Teens and Tweens are over her. She submarined her own career by alienating fans, stealing other’s songs and cancelling shows. See you Avril. You suck!

  • Shonathan Hilton

    Thats so cool.

    Now i know what i can gift to girls who listen to Avril lol

  • Jennifer

    dear shonathan,

    plugging your myspace page on here is lame, nobody cares. especially after seeing it and your nasty pics. but i do think it’s funny that you think you’re hide and made yourself a maxim cover. lol’d a bit over that :)

  • oops

    ** think your ‘hot” is i think what jen means. i saw your page too, pretty laughable.

  • pp


    click here!!thanks:)


    gosh these famous ppl get into everything they are never fine with being good at one thing they have to do it all, act, sing, launch different lines like fragrances and clothes and shoes……and then they shoot promotional commercials they leave no room for anyone new to come into the business.


  • http://- ME4ME246

    HaHa, her comes the ‘hey,Im AVRIL.You can smell like me too!’…. What the hell the world is coming to…

  • abriana

    god someone u people need to shut the f**k up. if u hate avril so much way the h**l do u come here and read this. u guys need to grow up and get a life. some people like me like avril so LEAVE!!!

  • Cannes

    i wonder if it smells like piss.

  • sandra

    One more perfume expert… and she will create this fragrance by herself…

  • Robert

    Avril doesn ´t steal songs. And she is very nice to her fans. She chancelled her shows because she was sick.

  • Jessika

    I Lovee Avril Lavigne And I will Buy This Becoz i Am Her BIGGEST Fan !! xxxxxx

  • Jessika

    I Lovee Avril Lavigne And I will Buy This Becoz i Am Her BIGGEST Fan !! xxxxxx

  • Fillup

    It will smell like teeny booper.


    what so you mean sort her teeth out?
    it is okay for clebrity not to look perfect
    they are real people you know
    some clebrities are over weight and have greasy hair and spots,
    that just makes them bigger role modles

  • Lyndsey

    i so cnt wait for her fragrance
    i sure everybody will love it, she wnt let us down
    i really cnt wait,,
    as soon as it comes out im gona but it

    i really love avril
    she totally rocks, love to pieces
    shes the one person, i look up to, shes my 1 and only role model
    love her so much

    she wnt let us down
    im sure she wnt

    love you avril oxoxoxoxoxoxo

  • bailey

    omg i cant wait till it comes out!!! and for all of you guys who think she is a b***h well guess what YOU ARE RUDE AND SHOULD NOT BE TALKEN! this message is directly to mean butts and abrinna and cannes mess off!!!!!

  • emma

    i’m looking forward to buying her fragrance. she’s the most talented singer in the world.she has everything: marvellous voice, nice look and of course beautiful songs.i don’t care what the others think of her. AVRIL LAVIGNE is just…THE BEST.

  • Anonymous

    she’s the best damn thing!!!!!
    LOVE her!!!!!!
    I’m so gonna buy her perfume!!

  • http://hola yurubi

    me encanta avril i love es la mejor

  • http://hola yurubi

    te amo avril