Top Stories

Avril Lavigne Launches First Fragrance

Avril Lavigne Launches First Fragrance

SMELL YA LATER

Pop rocker Avril Lavigne has struck a licensing deal with Procter & Gamble Prestige Products to launch her very first fragrance in 2009, reports WWD.

“Young teenage girls really aspire to Avril and love everything about her,” said Heike Hindenlang, global marketing director for Procter & Gamble Prestige Products. “We think we can reach out to new consumers with her scents. It’s about finding which brands appeal to young consumers and [which] fashion and celebrities are resonant with them.”

Avril said she was very pleased “to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone.”

Like Just Jared on Facebook

JJ Links Around The Web

Wenn
  • Bobby Brown continues performing while Bobbi Kristina is in hospice care - US Weekly
  • Jimmy Fallon photographed with his injured hand - TMZ
  • Does Khloe Kardashian have a new boyfriend? - Gossip Cop
  • Kendall Jenner's abs are unreal - Just Jared Jr
  • Celebs celebrate the Fourth of July...see the pics! - Radar
  • Caitlyn Jenner shared an inspirational message - Huffington Post
  • Chris Hemsworth and his wife are such a cute couple - Lainey Gossip
  • You should watch these shows before the Emmy nominations - The Hollywood Reporter
A Member of Townsquare Entertainment News | Advertise here