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David Beckham Gets Tight With Emporio Armani

David Beckham Gets Tight With Emporio Armani

David Beckham is introduced by Macy’s West CEO Jeff Gennette at the unveiling of Macy’s New Emporio Armani Underwear advertising campaign on Wednesday in San Francisco, California.

David, 33, met and signed autographs for the first 175 fans who bought 200 dollars worth of Emporio Armani men’s underwear.

A three-year deal, in which Beckham will receive an annual fee (rumored at £10 million) plus royalties, is unprecedented for any athlete and will cement his status as the world’s best paid soccer player. The 73-year-old Italian designer has become friends with both David and Victoria Beckham and factored into deal they struck.

The new collection will hit stores in the U.S. in August and Europe in July.

40+ more pics of David unveiling the new Armani Underwear…

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Photos: C Flanigan/Getty
Posted to: David Beckham

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  • ñññ

    he is so hot but he looks better in the photo than in real life.
    david madrid don´t forget you. you are the best but your wife is a ugly bitch

  • http://Pleasingvacations.com ☆ Beach Vacations ☆

    :) :) He is so charming :) :)

    ¦== http://www.PleasingVacations.com ==¦

  • jami

    Some people on the other threads for Beckham’s new Macy’s ad in NY were saying that it is innappropriate to put this up in public because he is in his underwear. Why? It is not like this is the first time an underwear ad has been used in public. First, this is 2008 not 1950 and second have you already forgotten the famous Marky Mark Calvin Klein posters of the 90′s? been there done that. no harm has been done.

    He looks hot- I’m all for it!

  • lori

    He looks soooo hot. Love his shy smile.

  • ellie

    YUMO!!!

  • ñññ
  • me

    OMG no man will even come close to being as hot as Marky Mark was in his Calvin Klein ads. I like Becks but he is no Marky Mark.

  • Grrrr….

    Why he degrades himself like this when he is a father to three sons is beyond comprehension… just proves what’s been said about this over-rated “couple” all along… they are greedy, greedy, greedy… as if all the millions they have already acquired aren’t enough… he may be “easy on the eyes”, but he and his fugly wife are definitely made for one another- both are selfish, shallow, narcissistic, self-absorbed and always looking for more, more, more! They’re gross!

  • aummw
  • aummw
  • aummw
  • doesntdoit4me

    # 8 Grrrr…RIGHT on the dot with your comment….

  • rae

    He is so hot. Really just so hot.

  • czarina

    #8 Grrr; so, I have to assume that your criticism applies to ALL athletes? All pro athletes who make money doing ads and representing various products. Tiger Woods? Tom Brady? Every sports personality in the world?
    I think your comments are niave–this is how ALL famous sports figures make their money, but endorsements and ads. Or are you just offended by doing an underwear ad? Do you hate ALL models? Just male models? Only male models who have children?
    And considering that Becks is a good father, he and his wife have been married for over ten years and appear quite happy together, that he isn’t in jail for DUI, dog fighting, bar brawling, steriods, drug use, etc., I think he is head and shoulders above a lot of sports “stars”:
    moreover, he is kind to his fans, dosn’t put anyone down in public, and his teammates have nothing but good things to say about him.
    What is it you think he needs to apologize for? Being rich? Having an underwear ad in public? Being loved by his fans? Playing soccer? Which?

  • Amanda

    wayyy hotter than mario lopez- the so called hottest bachelor!!

  • the fan

    WOW! #14…Great words! really, really great words! ;D

  • http://www.theceelist.com najeeba
  • lotte

    Cristiano, so much HOTTER

  • Jaye

    I don’t get all the bru ha ha over this guy. I guess I’m past the age where I’m impressed just because a guy is half naked.

  • lotte

    Jared, we want more of Cristiano Ronaldo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    way hotter than beckham

  • Grrrr….

    # 14: Let’s review your list shall we:
    Tiger Woods- promotes products with CLOTHES ON!
    Tom Brady- promotes products with CLOTHES ON!
    Mark Walhberg’s famous underwear ads were shot BEFORE he had children!

    What my point is if you took the actual time to read it through is that at a certain time in one’s life when one has CHILDREN, one’s PRIORITIES should change and it should NOT BE ALL ABOUT PROMOTING one’s self in their skiivies! I would have MUCH MORE RESPECT for Mr. Beckham if he chose to promote gatorade, adidas, nike, sports H2O with class and dignity NOT degrading himself by stripping down… this is all the Beckhams’ know how to do because without their over-use of their BODIES, their talentless selves would shine right on through…

    I do not begrudge anyone their wealth what I do not like or appreciate is one’s blatant indulgence in self and narcissistic behavior regarding that wealth! These two greedy imbeciles should take a goo, long look at the world around them and maybe proceed with a bit of humility INSTEAD of self-absorbed, shallow, greedy self-consumption!

  • an observer

    #14: ya, such a “loving, strong marriage” between him and the Mrs…

    Is that WHY he cheated? Because his marriage was so “strong and loving”?

    Give me a break! These two are fake, fake, fake! And I’m NOT just talking about Mrs. Fugly’s appearance!

  • lara

    Number 21, I completely agree.
    Wish they were as passionate about sharing their enormous wealth with people less privileged as they are passionate about staying in the limelight and making more money.
    Good for them that they became so rich, but at some point wouldn’t you just want to use just some of that money to make the world a better place somehow.. and not for PR-purposes but out of genuine compassion.

  • Lillianne

    Every man I know is getting EA underwear for Christmas this year. LOTS of it.

  • c

    I always get the impression that the Beckhams are kind and charitable people in interviews. They obviously enjoy their celebrity, but I don’t think there’s anything wrong with that as long as they give back.

    “Among his many philanthropic interests, soccer superstar David Beckham is a spokesperson for Malaria No More, and a supporter of Help for Heroes, a charity aimed at helping injured service personnel returning from Iraq and Afghanistan.

    His own charity, the Victoria and David Beckham Charitable Trust, provides wheelchairs to children in need, and his focus on helping children has led to his appointment as a UNICEF Ambassador.”

  • fresh

    well i like seeing him naked!–so screw you. stop ruining it for the rest of us who like hot male nudity. haha

  • Grrrr…

    lara: Completely agree with your sentiments.
    c: I NEVER get that feeling from them that they are being charitable out of teh “goodness of their hearts”… everything they do to me SCREAMS PR STUNT! Sorry, but that’s just how I see this over-indulged greedy couple… to each his own, I guess. I’ve never liked them- even when they first started dating… I mean we are talking about the couple who did sit on THRONES for their wedding ceremony- enough said about their preoccupation with self, I think!

  • muffinsrus

    You GO GRR!!

    I would not want a father who parades around o lifesize posters in his undies…When he has a 270 million dollar contract to Play Soccer…

    ANd male models are just sad period, what kind of man makes a living off of vanity and self conceit…

    You can promote things with clothes on discreetly…ie

    Tom brady….Cristiano (nike)…etc

  • http://mcelebsforum.info Texanito

    Great , if u wanna see a bigger versions of the new Armani Adv go to

    http://mcelebsforum.info

    Hughs!

  • http://www.justine-henin.be nguyen tran gia linh

    he so hot look better

  • EM=]

    the guys very hot but he needs to STOP posing in his damn underwear all the time. you got a WIFE for pete’s sake.

  • hmm

    wow is this man ugly or what

  • Amber

    How come he looks so old and ugly in person

    but on the ads he looks cute?

    Photoshop?

    This man is TERRIBLY overrated.

    ew.

  • lily

    I WAS THERE!!!
    DAVID is so hott
    i luv him!!!

  • czarina

    Grrr et. al: I think you all take yourselves far more seriously than Beckham does. His children will be mortified? Maybe…but what parent does not mortify thier kids at some point? Get some perspective–the man is modelling underwear, not posing for Playgirl, not having videos of him sloppy drunk all over the Internet, not being arrested, not dating some 20 year old bimbo. I think his kids will stand the humiliation!!
    Moreover, your comments on Beckham trying to gain fame for ads and endoresements shows that you are an American–Americans (who are not huge soccer fans, for the most part), often underestimate how famous and admired Beckham is in Europe and in every other country where soccer (football) is the biggest thing going. THAT’s why he’s offered the endorsements.
    As far as the cheating scandal, there was only the woman’s word that it was true, and she was paid about a quarter of a million by NFTW. But whether it was true or not, the Beckhams worked through their problems and, as I said, they seem very happy. That’s a lot more admirable than people who hit divorce court at the first problem in their marriage.
    I think working hard to keep their family together says a lot more about how much they care for their children than any silly underwear ad.

  • http://www.sunnykidstyle.com sunnykidstyle

    Wow, that really isn’t peanuts! David Beckham must have the ultimate knowledge how to put himself in the spotlight and make money, considring his career and these adds. Though by now I’ve seen so many posts of him in his undies in such a short period of time, it starts getting boring.

    By the way, sunnykidstyle children’s design blog has a new URL. Now memorizing where you can find all sorts of great toy, fashion and decor ideas has become even easier! Check out: http://www.sunnykidstyle.com Sunny greetings :)

  • SMF

    grrrrrrrrr. you’r just a jealous idiot…if you looked even remotely like Mr Beckham you’d have no problem with your poster alongside Macy’s… Just another jealous hater…. He has clothes on.. He’s not naked.. The reason Brady isn’t up there is cause he has a horrible, and i mean horrible body…. Do u honestly, i mean seriously think that an underwear add is going to have a detrimental affect on his kids.. Give me a freaking break….Just totally lame take on your part….Im a hetero male and thd dude looks awesome with all his tatts and his look in general… Greed? that is honestly probably the stupidest comment that ive heard in my entire life…. Just another hater…. Get into shape, shave your head, get some cool tatts, become an international soccer start and then maybe you have a right to a retarded comment…. Unreal..

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