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Leona Lewis For The Elephant Project

Leona Lewis For The Elephant Project

British singing sensation Leona Lewis poses with an elephant stuffed animal in support of The Elephant Project, an organization to raise money and awareness for the Alzheimer’s Association.

The organization was started by David Niederhoffer, now 18, after his grandfather passed away from Alzheimer’s disease. There is a phrase that says “elephants never forget,” and in the fight against Alzheimer’s disease, Niederhoffer is striving for those affected by the disease to “never forget.”

Here’s how it works: Well-known celebrities pose with an elephant beanie baby and sign a special Elephant Project card, which are then auctioned off to raise money to fight Alzheimer’s disease. Each auction package comes with an 8×10 picture of the celebrity and the elephant, a signed card from that celebrity, and an elephant beanie baby. Such celebrities as Zac Efron, Adam Sandler, Julie Andrews, and MANY more have participated in the project. James Marsden, Julianne Moore and Jennifer Garner are pictured below.

Currently, over $11,500 has been raised for Alzheimer’s care, research and support! The Summer 2008 round of Elephant Project auctions began yesterday with five to six auctions going live each day until Sunday, July 27th.

For more information on the auction schedule and how to support the cause, visit

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