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Gwyneth Paltrow Has The Key To the Cure

Gwyneth Paltrow Has The Key To the Cure

Gwyneth Paltrow models the 2008 KEY TO THE CURE limited edition T-shirt by Karl Lagerfeld designed exclusively for Saks Fifth Avenue in partnership with the Entertainment Industry Foundation.

The T-shirt will retail for $40 and over $35 from each sale will benefit EIF’s Women’s Cancer Research Fund.

Renowned photographer Julian Broad generously donated his time to photograph Gwyn for the campaign.

KEY TO THE CURE is one of Saks Fifth Avenue’s most important initiatives because of the numbers of people within our communities who are affected by cancer and depend on both the advancement of research and the efforts to ultimately find a cure,” said Steve Sadove, Chairman and CEO, Saks Fifth Avenue. “We are so proud to have hosted this shopping weekend for the past nine years and are truly privileged to have the support of Karl Lagerfeld and Gwyneth Paltrow in our momentous 10th anniversary year.”

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