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Emmy Rossum is Pinkitude Pretty

Emmy Rossum is Pinkitude Pretty

Emmy Rossum has been named the official spokesperson of PiNKiTUDE, a new cause sharing life saving breast health messages with young women everywhere. The 21-year-old actress/singer even wrote a song for the cause called “Why Oh Why”.

“As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my ‘PiNKiTUDE’ with young women everywhere,” Emmy said. “I hope to inspire women like myself to practice breast self-awareness and to encourage them to live a healthy lifestyle. I am proud to support Susan G. Komen for the Cure and their promise to end breast cancer forever.”

PiNKiTUDE is an innovative program merging the power of two very dynamic brands: MGM and Susan G. Komen for the Cure,” said Hala Moddelmog, president and CEO, Susan G. Komen for the Cure.

The campaign will launch tomorrow, August 14th with a star-studded event at Club Lounge 7 in Los Angeles.

Also pictured: Emmy with her Phantom of the Opera costar Gerard Butler last week at the EVER Police concert in NYC at Madison Square Garden.

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