All Hail Gossip Girl!
Gossip Girl skyrocketed to its best ratings ever last night, pulling in a record 3.7 million viewers. The cult CW hit was up 11% from its previous two episodes.
The teen drama, which is heavily sponsored by Vitamin Water (brand awareness!), also reached all-time series highs in every category, including women 18-34 (4.2/12), adults 18-34 (2.7/8), women 18-49 (3.0/8), adults 18-49 (1.9/5)
Funniest line of the night goes to Blair, “mistakenly” sucking face with Chuck instead of Lord Marcus: “I thought it was you. It was dark.”