Rachel Bilson Launches Edie Rose

Rachel Bilson promotes the launch of her new collection ‘Edie Rose’ at the Macy’s in Aventura Mall on Sunday in Aventura, Florida.

Back in March, it was announced that Rachel was designing a juniors sportswear line that included everything from jackets, dresses and jeans to knits.

“I want people to see these clothes for what they are, not just another line designed by another celebrity,” The 26-year-old Jumper star said. “I want the line to be taken seriously.”

Edie Rose for DKNY Jeans will be sold for $19.50 and $49.50 per piece at department stores including Macy’s, Lord & Taylor and Nordstrom.

15+ more pics inside of Rachel Bilson launching Edie Rose…