Ivanka Trump Interview - JustJared.com Exclusive

Businesswoman Ivanka Trump is currently filming Celebrity Apprentice 2 in New York and has recently partnered with ConAgra foods on a new exciting venture.

The 26-year-old real estate maven sat down with JustJared.com to talk about Healthy Choice “Fresh Mixers”, Celebrity Apprentice, her favorite blogs and working with her brothers and father Donald Trump! Here’s how the interview went:

JJ: You’ve put together an exciting partnership with ConAgra Foods. What’s it all about?

We’re a big fan of having strong solid partnerships of the Trump organization and this is no different. I actually partnered with ConAgra on their Healthy Choice Brand. They’re introducing a new product called Fresh Mixers and I’m working with them on a giant lunch trade-in. It takes place next Tuesday Oct. 21. Effectively over 15,000 lunches will be given to employees as a trade-in your boring work lunch experience and in exchange get a fresh tasting Healthy Choice lunch at the office. I think it’s going to be a lot of fun! I spend a lot of time eating at my desk with sandwiches, salads and pasta and this is really a nice alternative to the local deli. We’re going to be challenging people to trade-in their lunches and experience Fresh Mixers. There’s a lot of selection with 6 different choices and there’s something for everyone!

(Continue reading Ivanka Trump’s interview after the jump…)


JJ: Not many people have the opportunity to work within a family business. How is your experience working in a company with your father and brothers?

I think it’s phenomenal. In some cases it can be difficult and dangerous, but ultimately when it works and when you have the right interpersonal dynamics in play, it lends itself to a lot of opportunity. We all very much rely on each other and we all very much trust each other. And ultimately we’re looking after the best interests of the brand, the brand which my father cultivated and the brand which we’re looking to expand upon. Having their support and working collectively is a terrific thing and it’s turned out that we get along exceptionally well. With that said, obviously there are hazards working within a family company and you have to remain cognizant of those and be sensitive to the pitfalls of such a scenario.

JJ: Where will you be on Tuesday to kick-off the “Fresh Mixers” event?

I’m going to be here in New York. We’re having two simultaneous events. One is going to be here in New York at the Grace Building and one is going to take place in Chicago at One South Wacker. They’re going to be happening concurrently but I’ll be here in New York.

JJ: What other projects are you currently working on?

We’re filming Celebrity Apprentice 2 seven days a week for the next month and if there’s ever a time where I’m eating at my desk frantically between tasks, it’s certainly now! I also have my own independent venture in my jewelry company and of course my day job at the Trump Organization as Vice President of Development and Acquisitions.

JJ: What can you tell us about the upcoming season for Celebrity Apprentice 2?

I thought last season was great, but this season is going to be exponentially better. We’re really excited! It all boils down to a great cast of celebrities. You never get a sense of the entertainment value until you see people perform the tasks and get into it. They surprise you! Some of the quiet people become vicious monsters and some of the very outgoing people are more subdued and team-oriented. It’s always interesting and this season is going to be phenomenal!

JJ: What type of different blogs do you read?

I tend to read a lot of real estate blogs. I’m a big fan of Curbed. I’m a big fan of Observer online. Observer.com has a good real estate and political section. I read PolitickerNY.com and PolitickerNJ.com. I read DrudgeReport on most days. I like New York Magazine. And that’s pretty much it. I’ve recently taken up Google Reader and it’s great! I read a little bit of everything these days.

JJ: Thanks for your time Ivanka and good luck with the new venture!