Top Stories

Victoria Beckham to Model Giorgio Armani Underwear

Victoria Beckham to Model Giorgio Armani Underwear

Victoria Beckham has just signed on to model for Giorgio Armani’s Emporio Armani women’s underwear collection.

“Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our underwear business,” Mr. Armani said earlier today.

Posh‘s ad campaign will be plastered on posters, billboards and in glossy magazines everywhere in early 2009. Fashion photographers Mert Alas and Marcus Piggott will be shooting the ads. (They’re the same team who shot David Beckham‘s hypnotizing Armani underwear ads.)

Like Just Jared on Facebook
Photos: Steven Klein
Posted to: Victoria Beckham

JJ Links Around The Web

Neilson Barnard/Getty

51 Responses to “Victoria Beckham to Model Giorgio Armani Underwear”

  1. 1
    idril Says:

    These underwears are TERRIBLE – like old ladies ones.

  2. 2
    julia Says:

    GOSH! SHE’S SOOOO SKIN..

    I CAN ONLY SEE BONES!
    LOVED THE UNDERWEAR, THOUGH.

  3. 3
    non Says:

    I am sorry but those undies are for great-grandmothers and their colour makes me feel sick. Is she promoting anorexia with them?

  4. 4
    thePoshness Says:

    I cant wait I love her !

  5. 5
    qbOY Says:

    ugly woman, ugly face, ugly style ….

    she s got a beautiful husband…. that’s all …..

  6. 6
    NATASHA Says:

    SHe will look super hot
    i love her

    I cant wait

  7. 7
    sfsfsd Says:

    She’s not even pretty and it looks like shes wearing a sanitary towel

  8. 8
    J Says:

    Are those pics ment to be sexy?????

  9. 9
    mcmarry Says:

    Ugly!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  10. 10
    Verde Says:

    That is one ugly crotch shot. I thought only Sharon Stone was that desperate. Posh looks like a crack *****. Fugly!!

  11. 11
    cathy Says:

    oh my god – isnt it funny what knowing the right people can do for you – and of course the right pr company – she is ugly, has no body and she will be advertising underwear – oh my god i threw up my dinner

  12. 12
    Tealeaf Says:

    She is tooo Skinny for that

  13. 13
    fortune cookie Says:

    She looks ridden hard and put away wet, also the underwear is ugly. Becks modeled some underwear recently, maybe that’s why she’s doing it, but face it he filled out the underwear a lot better where it counted.

  14. 14
    alllthegossip Says:

    visit http://www.alllthegossip.blogspot.com ;)

  15. 15
    Spicylily THAILAND Says:

    No, no…….
    You got to be kidding…..

    I thought Armani means classy & stylish….
    Is this a real Armani ad or just a Halloween joke ?

    Luckily, I never ever imagine myself buying anything the Beckhams’ brands.

    *-*

  16. 16
    cheetah Says:

    She looks old. Armani stands for stylish, this is more trash then style..
    Ugly woman, ugly underware, ugly picture. I guess that makes it perfect.

  17. 17
    Good Victoria Says:

    LOL…LOL… TO NUMBERS # 7 AND # 15….Victoria a ” style Icon “….HARDLEY !!!!!….Armani should have thought twice!…As ” SPICEYLILY THAILAND “, SAID, It has to be a halloween joke….Maybe this is their ” trick “, for everyone.

  18. 18
    BECKY SMITH Says:

    Can’t believe that Victoria is doing the New York Marathon Nov 5..!!

    It has been a year already since Katie did it… And now that Jlo has
    done her triathalon.. It is great to see that she is going out and
    doing this race..What happened to Georgio Armani.. What happened
    to style for the young people..

    Let’s see how well this line sells..

  19. 19
    leni Says:

    yaky

  20. 20
    Amanda Says:

    you can close your legs now Posh ;)

  21. 21
    dancer Says:

    Who would wear this stuff? It looks totally uncomfortable. I’d hate to be trussed up all day with only one wish–to get out of whatever it was I had on under my clothes.

  22. 22
    BECKY SMITH Says:

    GUESS WHAT VICTORIA IS DOING THE NOV 5 MARATHON!! WAY TO
    GO..

    WITH ALL YOUR FRIENDS KATIE LAST YEAR.. AND JLO DOING
    THE TRIATHALON.. GUESS MAKING A MORE INEXPENSIVE LINE
    OF LINGERIE ..

  23. 23
    boogie Says:

    ugh! that photo left a really bad taste in my mouth,. Can’t understand why some people like Armani thinks she is so attractive.

    She always has the same doomed expression on her silly face and I can’t stand her constant “posing” no matter where she goes, etc..

    I understand her husband is a soccer star and she is/was a singer…but, her so-called “fame” is stretched out way too much!”

  24. 24
    Lulu Says:

    The woman needs to eat first. And nobody wants to see her crouch.

  25. 25
    Turkish Says:

    I would. yeah.

  26. 26
    alicia Says:

    She looks like a turtle or the ‘grinch’.

  27. 27
    n.o.l.a Says:

    NASTY!!

  28. 28
    Kitty Says:

    Now that is some bad modeling.

  29. 29
    Women for Obama Says:

    That is such a vulgar pose. Very inappropriate for somebody’s mother to be doing.

  30. 30
    katie n Says:

    That is a very bad photo. Who are thesephotographers… I had seen really classy underwear ads which are sexy and alluring at the same time. This one makes you want to throw up.

  31. 31
    lily Says:

    ooo..i cant wait
    i would totally buy any underwear she endorses
    i luv her!!!

  32. 32
    ooooooooooooo Says:

    i hate her iam made up she went to the usa shes maken out like she was a big thing over here in the uk but most pepole hated her it was her other half we loved u no her cheated on her an the uk was like dont blame him shes nasty ugly and will do anythink to have her pic taken.

  33. 33
    boogie Says:

    tacky tacky photo of douch face

  34. 34
    the Dutchess Says:

    Ditto to #5
    What is the deal with this woman?
    She is so boring and so desperate to be “somebody”
    go away.

    PA LEEEEZE

  35. 35
    somebody Says:

    That photo of her is not for selling the underwear! And it’s not even Giorgio Armani!! That’s for W mag if you all brain-dead still remember! And it’s just a pic of her in the state of undressing with her husband. And if you all really alert..she’s been working out lately to keep her in shape..if not for the underwaer ads then it’s for the marathon..if the rumours are true!! ;/

  36. 36
    Upskt Celebs Says:

    Why couldn’t she have done this stuff when she was in her Spice Girls years with longer hair, a thicker body and I was popping one off while thinking of her in the shower?

  37. 37
    LOVE IT Says:

    she looks like a hooker,is she selling part of her body or what

  38. 38
    bonzo Says:

    what is with her boobs???? she looks idiotic

  39. 39
    Lucas Says:

    the pose, ugh, the hair and expression, ugh. the underwear ugh. and I’m sure that what looks like a ‘rag’ is actually something up in the undies in cause they slip so you don’t see her hooch. like the guys wearing a **** sock. but come on, it just makes her look like . . . well on the rag. gross.

    sorry but if I was a woman, I would not wear Armani anything after seeing that photo. and I wouldn’t let the women in my life wear it. Send them to gap body first.

  40. 40
    BRADLEY Says:

    DEAR GIORGIO ARMANI,

    YOU HAVE A CLASSY DESIGNER FASHION HOUSE WITH PLENTY OF HIGHCLASS FOLLOWERS AND ADMIRERS, PLEASE DO NOT CHEAPEN YOUR NAME BY ATTACHING THE ATTENTION HOO WAG VICTORIA BECKHAM TO YOUR BRAND. IT MAY GENERATE PUBLICITY, BUT YOU WILL LOSE A LOT OF YOUR MORE LOYAL CUSTOMERS.

    i sincerely hope this publicity stunt of yours does not eventuate.

    yours sincerely,
    A true Fan

    As for Victoria Beckham, i hate that photo, everytime i look at it i think there is a white period pad sticking out of the side. gross

  41. 41
    Loph_vic Says:

    I was wondering why do many people envy to you , Vic..
    the answer is much, u are the perfect one, u are so gorgeous, sexy, hv a perfect family with Beck,..etc..

    All d best 4 u, loph u muchhh muchhh.. ^^

  42. 42
    Peter Says:

    What next are we going to get from the silly Beckhams. Why don’t they just go away and leave us all alone.
    I’ve already heard and seen enough of them to last me a lifetime.

  43. 43
    hannah Says:

    She needs to get longer hair and eat some more food.

    Then and only then would she be good for it.

  44. 44
    jessika shea Says:

    wow i love this pic she real pulls it off i wish i was he (amazing figuer, nice boobs, and gawjuss husband) not to mention the great clothes and millions of dollors

  45. 45
    poshspice Says:

    The picture above is what she wore in a photoshoot for W magazine, what she models for Armani is totally different. Victoria is a beautiful woman and not as thin as most people believe. She has a gorgeous figure and there are many celebs thinner her her.

  46. 46
    Sergio Says:

    She’s The Sexiest Woman in the World…Who Don’t like her means that he don’t know the bottom of beauty & Style She has…Go For It Victoria…Ur n’1 Fan in the world!

  47. 47
    Sergio Says:

    Who don’t like posh its meens he doesn’t have any idea bout beauty & sexiness…U’re wonderfull Vic Go for it! :) Ur n’1 fan in the world

  48. 48
    ding dong Says:

    she make me close my eye and open it hoping that it was a dream, but huh that girl ugly and she needed to close them legs cause that crouch look real hard

  49. 49
    ding dong Says:

    u know she husband have washboard abs and she have a washboard crouch.

  50. 50
    beckacgum Says:

    vile!!!!

  51. 51
    lingerie sexy Says:

    hum for a star that I find the lingerie she wears is sexy thank you for sharing very nice picture anyway

A Member of Townsquare Entertainment News | Advertise here