Ed Westwick Lands K-Swiss Campaign

Gossip Girl‘s resident bad boy Ed Westwick has signed on as the new spokesmodel for American footwear company K-Swiss, reports E!.

The 21-year-old British actor will shill K-Swiss’ iconic Classic shoe in the ad campaign, which will launch in February.

Ed‘s ads, which are being shot in New York City, will feature himself holding tennis balls, rackets and guitars.

For his TV spots, he’ll be singing the tune “Come Flash All You Ladies” from the British rock band that he fronts — The Filthy Youth.