Top Stories

Rihanna's Gucci Commercial -- FIRST LOOK

Rihanna's Gucci Commercial -- FIRST LOOK

Scope out Rihanna‘s new commercial for Gucci!

Gucci creative director Frida Giannini has said, “I wanted Rihanna on board with this project because she’s so young, so modern, and so iconic.”

Rihanna adds, “I have always been a fan of the Gucci brand and the products, especially their handbags. But most of all, I’m very very intrigued by what they’re doing with UNICEF. As an artist, I feel like it’s our duty to make it a better place if we can. I’m blown away by what UNICEF has been able to accomplish in Africa with the money that Gucci has donated to them. I’m very fortunate to be part of this wonderful collaboration.”

25% of all handbag proceeds from the “Tattoo Heart Collection” will benefit UNICEF.

Check out the commercial below and the behind-the-scenes video on YouTube.


Rihanna’s Gucci Commercial — FIRST LOOK
Just Jared on Facebook
Posted to: Rihanna

JJ Links Around The Web

AKM-GSI
  • Hillary Clinton blames "fake news" for losing presidential election - TMZ
  • Celebs react to Astronaut John Glenn passing away - Gossip Cop
  • Willow Smith dropped a surprise EP called Mellifluous - Just Jared Jr
  • Candace Cameron Bure is leaving The View - Radar
  • Dwayne Johnson shows off his massive muscles in the Baywatch trailer - Lainey Gossip
  • Is Pitch coming back for a second season? - The Hollywood Reporter
  • mike

    omg lol

  • yeah

    Looks like the print ads…ugly!

  • Po

    Poor Riri, Gucci made her look like a drag queen.

  • try again

    That’s not the official ad. It’s going to be released on December 5th.

  • lala

    eww that video is so awkward

  • Jump

    Ok?

  • Leah

    how the hell can you people say she’s ugly?? Is that even possibly? She is insanely beautiful, and the bags are really cute

  • Jump

    So what?

  • Jump

    Rihanna’s still fuckin boring.

  • Ants

    Those bags are fugly and cheap looking.

  • neo

    Is that really Rihanna?

    It looks like the tranny Beyonce hired for her video.

  • kim

    wtf is she wearing….

  • Florida

    Those are really Gucci???? Shit!
    I thought they were Ed Hardy!

  • Calvin

    This girl needs to stop messing herself up.

  • ralu

    never seen anything that stupid… is this for real

  • OMG

    Omg….they mad her so fucking ugly! What trailer park did Rihanna escape from?

  • rrete

    Stupid sh*t
    Stupid b*tch

  • Lola

    riri is so fucking weird.

  • just asking

    Those bags are sooooo ugly. Who will buy them?

  • chloe

    don’t like it but it’s for charity, right? so it’s all good.

  • heart

    What material did they use? Hopefully not leather. It would be tacky to kill animals in the name of a good cause.

  • Wonderland

    that is ugly as sin

  • incognito

    It’s like a bad Obsession commercial…

  • Jazzy

    Sorry, RIhanna gets no love from me. She’s icky.

  • enoughalready

    I’m sorry, first her video with JT, and now this! both are ugly and boring…

    Her 15 minutes has come, yeah!!!!

    She’s a cliche now, the only thing you can say sometimes now is that she is cute…in a boyish (Prince) looking way.

    “It’s Britney Bitch!!”

  • Angie

    Love her but please, Rihanna, STOP with the overexposure!!!!!!!! You go to the opening of an envelope these days and more often than not you’re hanging out of your dress. Enough!

  • TRUE DAT

    THAT’S NOT FOR UNICEF. IT’S FOR TRANNYCEF.

  • TRUE DAT

    ALL PROCEEDS GO TO THE TRANNY’S “I’M BROKE AS SHIT” FUND.

  • Becca

    yea i agree she’s gotten a little weird

  • Cynthia

    WHY IS PEOPLE SAYING THAT SHE LOOKS LIKE A TRANNY? OH, I KNOW WHY BECAUSE HER HAIR IS SHORT. SHE HAS THE FACE TO PULL OFF SHORT HAIR. SO YOU GUYS ARE SAYING THAT ALL WOMEN WITH SHORT HAIR ARE TRANNYS, HOW MATURE OF YOU.. ROLLS* EYES

  • LETTE

    girls everywhere are so angry because riri’s perfection magnifies their IMperfections; everything is HOT about her… hair, complexion, body, brown skin, everything; maybe in another life you’ll be so lucky

  • LT

    ^ No, that’s you saying women with short hair are trannies. No one said that here.

    I think Rihanna wears a weave. She looks bald in some of her recent pics.

  • http://www.portmansource.com Sandra

    I wouldn’t agree with the tranny-comments posted here, but I have to say I’m not too fond of the commercial or ad campaign. Rihanna’s arm muscle movement just makes her look like she’s twitching around, and I’m really not a fan of the outfit. In general, I don’t understand the styling of this campaign. Reminds me of Scarlett Johansson’s unfortunate pink ad campaign for Louis Vuitton. What a disappointment.

  • NY

    LEAH AND CYNTHIA, ALL WHO SAY SHE IS BEAUTIFUL R PRBLY UGLY THEMSELF! I DONT HAVE ANYTHING AGAINST HER BUT COME ON PPL! IF SHE WASNT FAMOUS AND U PASSED THIS GIRL IN THE STREET WOULD U EVEN LOOK AT HER! NO. RIHANNA IS MINIMALLY ATTRACTIVE AND IS NOT BEAUTIFUL! LIZ TAYLOR, SOPHIA LOREN, THOSE ARE WHO ARE CALLED BEAUTIFUL. PLEASE DO NOT CHEAPEN THE WORD!!!!!!!!!!

  • NY

    P.S. THE COMMERICAL SUCKS. WHAT IS GUCCI THINKING?!

  • lola

    OMFG the haters on here make me LMAO! I’m guaranteed to come into any thread about Rihanna and found countless nobodies talking sh*t about her 25/8 but are doing what with their lives exactly that allow them to judge her? Bawhahahaha Beyonce? Overexposed and not all that as are Vanessa Hudgens, Ashley Tisdale, Miley Cyrus, Paris, Britney, etc. Most of the people talked about on these blogs are living on God’s good graces and hopefully living right with some humility because none of the “IT” people are worth all the yap they generate and yet the majority of comments about them are mixed. The flat out hatred toward Rihanna like she killed someone’s dog or stole their mama’s wig and/or checkbook is outrageous. LOL And this from someone who isn’t the biggest fan of Rihanna’s just a person who gets tired of all the need to get a life haters who aren’t oferring anything better. Damn!

  • rhoniluv

    she and megan fox are the reasons why i will NEVER GET A TATOO….bo-ring.

  • Terrence

    Wow. It’s not even 5pm and already two posts about this girl and I’m sure we’ll see another two by tomorrow. I seriously think there’s a kickback scheme going on since JJ is always on Rihanna’s dick.

    Rihanna is a fraud in the music industry; a triumph of savvy marketing over real talent. The haters are the one constantly playing the “hate” card because people see the shortcomings of their idol. Even Beyonce’s fans don’t whine as much and she gets less love here.

  • woody allen

    cant stand u muthafucking bitch

  • anon

    First of all ****Lola…****

    Rihanna is ugly. She tried so much to get our of Beyonce’s shadow the only way she could do it was by cutting her hair and looking like a man. If she were a real artist the correct way to get out of a more talented celebrities shadow is to ….. make better music. Oh wait she has never…I repeat never written any of her music.
    Secondly. Rihanna is run by Jay Z. So let me see. If Beyonce is married to Jay Z does that not now mean Beyonce pretty much owns that tranny Ritardanna!
    How many Grammy’s has Ritardanna won….0
    How many Grammy’s has Beyonce won……..10

    All these people who like Rihanna and have nothing better to say than “She is beautiful” How does that make an artist?!

  • Frida

    I love Rihanna, she’s hot but that commercial feels a bit like a bad 80′s music video if that makes sense….

  • JAZMINE

    PEOPLE YOU ARE STUPID ! YOU ACTING LIKE RIHANNA TOOK YOUR MAN. OH RIGHT SHE HAS CHRIS BROWN ! DON’T COMPARE RIHANNA TO BEYONCE. RIHANNA HAS WON A GRAMMY AND YES BEYONCE HAS WON 10. SHE’S BEEN IN THE INDUSTRY FOR OVER 10 YEARS AND RIHANNA ONLY 3 ! MOST OF BEE’S GRAMMY’S ARE FROM DESTINY’S CHILD NOT HER SOLO CAREER.

    GET A F*UCKING LIFE PEOPLE. RIHANNA IS GORGEOUS PERIOD ! YOU NEED TO LOOK IN THE MIRROR BECAUSE THERE’S SOMETHING WRONG WITH YOU THAT YOU FEEL THE NEED TO TALK ABOUT RIHANNA IN THAT WAY.

    RIHANNA IS NOT RAN BY JAY Z ! CHECK YOUR FACTS BEFORE YOU SAY STUPID MESS. DON’T HATE HER BECAUSE SHE’S BEAUTIFUL.

    PEACE B*TCHES !

  • tadow

    OK, this is nothing personal against Rihanna, because she rocks.
    But this commercial/overly long advertisement is horrible
    Anything that has me wishing I could get that 1 minute and 56 seconds back is no good.
    I don’t know if anyone has ever seen that Diana Ross movie Mahogany but this looks like a really bad imitation of it.
    EEEEWWWWWW, hated it

  • Molly

    that commercial is really strange.

  • Halli

    When did Rihanna turn into a Transsexual?

  • love

    LETTE
    girls everywhere are so angry because riri’s perfection magnifies their IMperfections..
    Are you insane ?of all people why would a girl be jealous of Rihanna? That big ass for head and that nose!! shes not even talented… i think i would be more jealous of my next door neighbour than her. BORINGGG AD she needs to sleep!

  • mk

    this video is hideous!

  • crinklememadness!

    they should have made her sing her songs! she looks so stupid! but i still love rihanna! awesome concert with chris brown!

  • miguel

    Why did gucci get this cheap talentless hoe for their commercial?!?!?!

  • karinefrench

    Waw. She’s hard at work ! (this video sucks)

A Member of Townsquare Entertainment News | Advertise here