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Gwyneth Paltrow: Tod's G-Bag Hits The Spot

Gwyneth Paltrow: Tod's G-Bag Hits The Spot

Gwyneth Paltrow poses pretty with the bag of the season, Tod’s G-Bag, for the Spring/Summer 2009 ad campaign.

Mikael Jansson, who shot the campaign at a restaurant in the heart of London’s financial district, said, “[I chose the space] because it complemented the elements associated with Tod’s – the luxury, the honey and caramel palette, the sophistication…”

Edward Enninful, who styled the campaign, added, ”We’re showing a bit more leg, the shirts are open a little lower…I think you see a slightly new side to both Gwyneth and Tod’s.”

For Derek Lam, Creative Director for Tod’s, “Gwyneth effortlessly embodies the spirit of the International woman with timeless elegance and modern flair – the perfect representation of the Tod’s woman”.

The new Tod’s ad Campaign will be featured in ads worldwide starting February 2009.

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Photos: Mikael Jansson
Posted to: Gwyneth Paltrow

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  • Christie

    ugly bag.

  • Vivienne

    Much better than the last set of ads.

  • gigi

    I love Tod’s but I don’t understand they use Sienna and Gwyneth for their campaigns. Both are so plain.


    I love her entire outfit.. Its very cute.

  • Amanda

    She’s so fug but I love the jeans. Are they Tods?

  • mike

    quit hating

  • JT

    I actually like it. It’s a a photoshop miracle.

  • JT

    I didn’t even recognize Gwyneth.

  • kitt

    Sorry, Gwyn, you are no Grace Kelly. I think that’s the look they were going for…

  • Venus

    I think she looks very nice, but you can tell they retouched her like crazy…

  • Venus

    …She barely resembles the woman you see in her candids.

  • next

    She gets homelier by the day.

  • wes

    I like Gwyn. She has gorgeous hair but she has a man face.

  • Teena

    I like Gwyneth and I love this photo.

  • fashionista

    Tod’s is copying Balenciaga’s moon bag.

  • e.

    Too much photoshop.

  • lovely

    Not everybody can be a great beauty. Gwyn is a good actress.

  • bella

    She looks really beautiful here.

  • Hallie

    I have no idea who that is but it’s not Gwyneth Paltrow.

  • John

    Her boy is amazing. Shame about the face.

  • John

    ^^ body

  • irene

    I prefer the Tod’s advertisements to Estee Lauder but agree, they are going a bit heavy on the photo shop. Her eyes look bigger, lips fuller and it appears some of the fat has been sucked out of her cheeks. It’s like they resculpted her face.

  • G-UNIT


  • G-UNIT


  • Zoe

    That’s a pleather bag, right?

  • erika

    Gwyneth is starting to look like Ann Coultier — minus the wired jaw.

  • Wow

    Fabulous pics ….this is what Lauder should do…props to the retoucher, photoshop does wonders to her plain face.

  • chewie

    She looks like a tranny.

  • Movie Lover

    I guess I’m in the minority but don’t like the ads. They make Gwyneth seem much older than she is. She looks her mother’s age.

  • borat

    …beautiful clothes on a handsome man.

  • deka

    not crazy about the bag, but this is the best i’ve seen gp in a long time

  • ali

    she looks stunning!!!

  • Chola chicka says

    Oh come on, yes she’s irritating as h.e.ll but she really looks nice in those pics.

  • hmmm

    Looks like Jan Brady got the deluxe photoshop treatment. That’s not how she looks in real life.

  • GP Fan

    Love it all :)

    Thank you, Jared! Gwyneth looks GREAT in this add campaign!!!!

  • Kristin

    They really elongated Gwyneth. She looks like a mannequin. I can’t wait to see what they do with Katie Holmes’ Miu Miu ads.

  • J.nY

    She looks very pretty in here and tha bag is nice.

  • ninja

    Ugly and yuck@the bag. She looks like a praying mantis with a spray tan.

  • love gp!

    thanssk jj – love gp, love tods and this is a glamourous but kinda accessible shot.

  • pokeman

    she is much prettier than MANiston. she has more class than MANiston.

  • Ben

    Wow! The digital retoucher must have worked his/her ass off to transform this:

    into that!

  • Susan

    Gwyneth looks lovely.

  • Sky

    I think she looks better than before but still very plain. Sometimes Gwyneth looks like she forgot to bath.

  • David jones
  • puh leeze

    Blah blah blah she’s just racking up the endorsements and that bag looks like VINYL

  • gerard Vandenberg

    The easiest way to “RAISE” money for your own fucking “FOUNDATION” is this, folks!!

  • dajrekshn

    she looks amazing. this is the best one so far in Tod’s campaign.

  • gp fan

    She hasn’t been elongated; she is naturally tall. Being tall sometimes comes with having a long torso and long legs.

    She doesn’t look like she needs a bath; it’s called makeup and touchup, possibly even a sun tanner.

    Some of your comments are idiotic. I’d love to see what some of you insulters look like. Gotta lot to say for people who probably are as ugly as a hairy a**.

  • divalicious

    gwyn is lovable, and a good actress when she was younger!
    shes too boring now, she needs another shakespeare in love or Emma!
    british period is where it’s at for Gwyneth

  • Jess

    Way too fake looking. It looks more like a painting than an advertisement.