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Gwyneth Paltrow: Tod's G-Bag Hits The Spot

Gwyneth Paltrow: Tod's G-Bag Hits The Spot

Gwyneth Paltrow poses pretty with the bag of the season, Tod’s G-Bag, for the Spring/Summer 2009 ad campaign.

Mikael Jansson, who shot the campaign at a restaurant in the heart of London’s financial district, said, “[I chose the space] because it complemented the elements associated with Tod’s – the luxury, the honey and caramel palette, the sophistication…”

Edward Enninful, who styled the campaign, added, ”We’re showing a bit more leg, the shirts are open a little lower…I think you see a slightly new side to both Gwyneth and Tod’s.”

For Derek Lam, Creative Director for Tod’s, “Gwyneth effortlessly embodies the spirit of the International woman with timeless elegance and modern flair – the perfect representation of the Tod’s woman”.

The new Tod’s ad Campaign will be featured in ads worldwide starting February 2009.

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Photos: Mikael Jansson
Posted to: Gwyneth Paltrow

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# 1

ugly bag.

# 2

Much better than the last set of ads.

# 3

I love Tod’s but I don’t understand they use Sienna and Gwyneth for their campaigns. Both are so plain.

# 4

I love her entire outfit.. Its very cute.

# 5

She’s so fug but I love the jeans. Are they Tods?

# 6

quit hating

# 7

I actually like it. It’s a a photoshop miracle.

# 8

I didn’t even recognize Gwyneth.

# 9

Sorry, Gwyn, you are no Grace Kelly. I think that’s the look they were going for…

I think she looks very nice, but you can tell they retouched her like crazy…

…She barely resembles the woman you see in her candids.

She gets homelier by the day.

I like Gwyn. She has gorgeous hair but she has a man face.

I like Gwyneth and I love this photo.

fashionista @ 12/19/2008 at 4:31 pm

Tod’s is copying Balenciaga’s moon bag.

Too much photoshop.

Not everybody can be a great beauty. Gwyn is a good actress.

She looks really beautiful here.

I have no idea who that is but it’s not Gwyneth Paltrow.

Her boy is amazing. Shame about the face.

I prefer the Tod’s advertisements to Estee Lauder but agree, they are going a bit heavy on the photo shop. Her eyes look bigger, lips fuller and it appears some of the fat has been sucked out of her cheeks. It’s like they resculpted her face.



That’s a pleather bag, right?

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