Top Stories

Leo DiCaprio is a 'Green' Tag Heuer Hottie

Leo DiCaprio is a 'Green' Tag Heuer Hottie

Leonardo DiCaprio has been tapped as the new ambassador for Tag Heuer, the LVMH Moet Hennessy Louis Vuitton-owned Swiss timepiece giant.

WWD reports the 34-year-old actor will be the ambassador for the best-selling Carrera timepiece line for the next three years. Royalties generated from the deal as well as a multi-million-dollar commitment from Leo going to support major environmental initiatives.

Brad Pitt was the ambassador for six years–his contract ended last month.

The first campaign will break this spring with Leo sporting the brand’s Carrera Day-Date model.

“Tag Heuer is a strong brand with a proven commitment to doing good,” said Leo. “It is a great day when a company as respected as Tag Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership, and look forward to a long relationship with Tag Heuer.”

Like Just Jared on Facebook

JJ Links Around The Web

Getty
  • Coco Rocha reveals the gender of her baby- US Weekly
  • Justin Bieber is renting a new house in Beverly Hills for $35,000 a month- TMZ
  • Giuliana Rancic is not trying to get rid of Kelly Osbourne- Gossip Cop
  • Check out all these "What Color is This Dress" internet memes- Just Jared Jr
  • Lamar Odom is seen out and about minus his wedding ring- Radar
  • Harrison Ford is returning for the Blade Runner sequel- Huffington Post
  • Get the latest on Robert Pattinson and FKA twigs- Lainey Gossip
  • Was How to Get Away With Murder renewed for a second season?- The Hollywood Reporter
A Member of Townsquare Entertainment News | Advertise here