Top Stories

Leo DiCaprio is a 'Green' Tag Heuer Hottie

Leo DiCaprio is a 'Green' Tag Heuer Hottie

Leonardo DiCaprio has been tapped as the new ambassador for Tag Heuer, the LVMH Moet Hennessy Louis Vuitton-owned Swiss timepiece giant.

WWD reports the 34-year-old actor will be the ambassador for the best-selling Carrera timepiece line for the next three years. Royalties generated from the deal as well as a multi-million-dollar commitment from Leo going to support major environmental initiatives.

Brad Pitt was the ambassador for six years–his contract ended last month.

The first campaign will break this spring with Leo sporting the brand’s Carrera Day-Date model.

“Tag Heuer is a strong brand with a proven commitment to doing good,” said Leo. “It is a great day when a company as respected as Tag Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership, and look forward to a long relationship with Tag Heuer.”

Like Just Jared on Facebook

JJ Links Around The Web

  • Snooki celebrated her 1 year anniversary with a very funny note to her hubby - US Weekly
  • This may be Kendall Jenner's sexiest pic yet - TMZ
  • Find out what happened on KUWTK - Gossip Cop
  • Bindi Irwin is reflecting on her DWTS win - Just Jared Jr
  • Charlie Sheen's ex is worried he spread his HIV - Radar
  • Who is going to die on The Walking Dead? - Huffington Post
  • Who is Ben Affleck kissing!? - Lainey Gossip
  • Kate Winslet opens up about her new role - The Hollywood Reporter
A Member of Townsquare Entertainment News | Advertise here