Leo DiCaprio is a 'Green' Tag Heuer Hottie
Leonardo DiCaprio has been tapped as the new ambassador for Tag Heuer, the LVMH Moet Hennessy Louis Vuitton-owned Swiss timepiece giant.
WWD reports the 34-year-old actor will be the ambassador for the best-selling Carrera timepiece line for the next three years. Royalties generated from the deal as well as a multi-million-dollar commitment from Leo going to support major environmental initiatives.
Brad Pitt was the ambassador for six years–his contract ended last month.
The first campaign will break this spring with Leo sporting the brand’s Carrera Day-Date model.
“Tag Heuer is a strong brand with a proven commitment to doing good,” said Leo. “It is a great day when a company as respected as Tag Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership, and look forward to a long relationship with Tag Heuer.”