Top Stories

Leo DiCaprio is a 'Green' Tag Heuer Hottie

Leo DiCaprio is a 'Green' Tag Heuer Hottie

Leonardo DiCaprio has been tapped as the new ambassador for Tag Heuer, the LVMH Moet Hennessy Louis Vuitton-owned Swiss timepiece giant.

WWD reports the 34-year-old actor will be the ambassador for the best-selling Carrera timepiece line for the next three years. Royalties generated from the deal as well as a multi-million-dollar commitment from Leo going to support major environmental initiatives.

Brad Pitt was the ambassador for six years–his contract ended last month.

The first campaign will break this spring with Leo sporting the brand’s Carrera Day-Date model.

“Tag Heuer is a strong brand with a proven commitment to doing good,” said Leo. “It is a great day when a company as respected as Tag Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership, and look forward to a long relationship with Tag Heuer.”

Like Just Jared on Facebook

JJ Links Around The Web

WENN
  • Does Bachelorette contestant Josh Murray miss Andi Dorfman?- US Weekly
  • Michael Strahan gets touchy feely with his new girlfriend - TMZ
  • Rapper Kevin Gates fights his female fans at a concert- Gossip Cop
  • Watch Willow Shields's dance routine on Dancing with the Stars - Just Jared Jr
  • Blac Chyna isn't afraid to slam Kylie Jenner- Radar
  • Coachella And Lollapalooza is not allowing people to bring selfie sticks- Huffington Post
  • Read a recap for the latest episode of The Royals- Lainey Gossip
  • Mortal Instruments will be developed into an ABC Family show- The Hollywood Reporter
A Member of Townsquare Entertainment News | Advertise here