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Kellogg's Dumps Michael Phelps

Kellogg's Dumps Michael Phelps

Cereal maker Kellogg’s is the first sponsor to dump Olympic champion Michael Phelps over his bong incident.

A Kellogg’s spokesperson said that the company will not be renewing Phelps’ endorsement deal, which expires at the end of this month.

Kellogg’s statement said, “Michael‘s most recent behavior is not consistent with the image of Kellogg’s.”

In addition, Phelps was suspended from swimming competitively for three months by USA Swimming.

“This is not a situation where any anti-doping rule was violated, but we decided to send a strong message to Michael because he disappointed so many people, particularly the hundreds of thousands of USA Swimming member kids who look up to him as a role model and a hero,” the federation said in a statement. “Michael has voluntarily accepted this reprimand and has committed to earn back our trust.”

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