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Bar Refaeli Introduces Little Black Bikini

Bar Refaeli Introduces Little Black Bikini

Bar Refaeli introduces The Little Black Bikini in this new ad campaign for beach culture brand Hurley.

“Anyone who knows me knows that I am obsessed with finding the perfect little black bikini… always searching for a timeless, sexy suit with the best fit,” said Bar. “I have never been able to find the perfect bikini, until now. Hurley clothes and swimwear have a sexy and effortless look and feel, so when you wear it you feel confident. I wanted to capture that with my version of the Little Black Bikini, and I am really proud of the final result. Women everywhere will have to have it. I won’t leave home without it!”

The limited-edition Hurley Little Black Bikini by Bar Refaeli will retail for $120, with a portion of proceeds donated to Boarding for Breast Cancer, a youth-focused non-profit that promotes early detection and an active lifestyle as the best prevention for breast cancer. It will debut on May 1 at Hurley.com/LBB.

Pictured below: Bar out and about promoting her LBB in New York City on Tuesday (April 28).

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