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Beyonce Launches Sasha Fierce Fashion Line

Beyonce Launches Sasha Fierce Fashion Line

Beyonce and her mom Tina Knowles are launching a new junior apparel label, Sasha Fierce for Deréon, reports WWD. Just in time for back-to-school shopping!

The name is a combination of House of Deréon (Beyonce and Tina‘s ready-to-wear fashion line) and Beyonce‘s alter ego (and third solo album, I Am…Sasha Fierce).

Sasha Fierce for Deréon will include sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry.

Other pics include a bikini-clad Beyonce on Miami Beach on Tuesday (June 30) in Miami, Fla. 10+ pics inside…

WHAT DO YOU THINK of Beyonce’s junior line so far — HOT or NOT?

Just Jared on Facebook
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Credit: Kadena Pix; Photos: Bauergriffinonline
Posted to: Beyonce Knowles

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  • Lalique

    The clothes in her collection look better on the models than on Beyonce.

  • girlygirl

    I love it! She looks great on the beach.

  • Uptown

    I actually love the outfits. WAY BETTER than the House of Deréon. Very wearable.

  • isabelle

    OMG that’s purtty!!! I LOVE IT!!! I love it and Beyonce!!!

  • LUma


  • Leah


  • bruce wayne bish!

    hot or not the opinions don’t matter. its another check(s) for her. more and more money. haha

  • nyob

    Am I the only one who is tired of beyonce? She is quickly approaching the overkill point. And her style is and always has been shite.

    She is beautiful and talented, though.

  • nyob

    Am I the only one who is tired of beyonce? She is quickly approaching the overkill point. And her style is and always has been shite.

    She is beautiful and talented, though.

  • juner

    these clothes are inappropriate for children
    not everyone want to be a tranny

  • Skip e dee

    so glad to know i can buy black leggings now – because there aren’t 7000 other brands out there – same with the tanks – these are just the same thing over and over again, just her label – she and justin timberlake should stop… stop everything.

  • Noticias de famosos

    I love the style that gave the clothes and is very good, I love it!

  • Christina Bledsoe

    Beyonce has always had a great sense of fashion. I vote HOT.

  • mertz

    it’s good to know fashion is really dead. i mean i really shouldn’t be excited at all about this new venture based on the same line or whatever derreon shit they happen to manufacture. why do i feel like i’ve seen this before. it’s not that i don’t like it. it’s more like i’m so over this entire look. like there’s actually nothing conceptual there at all. it’s an official rehash. gosh. i don’t even have the feeling anymore to be disappointed…and when you’ve reached that place it’s just sad.

    i’ll just say it’s good and move on. smh.

  • Anita

    She looks great,I love her!!!
    I vote HOT:)

  • http://aol susan

    This woman just does not know how to stop making money. She is into everything.

  • rebecca

    BACK TO SCHOOL? Is she kidding? HO wear for kids! There is no way my daughter is wearing anything like this to school. I vote NOT. Also, isn’t that what LL wore all last winter?

  • maryrowery

    I hate this shoes, I hope they will get old soon

  • pout

    i hate beyonce! she’s superficial, self-centred, and narcissistic! btw i hate her fat thighs! i don’t think it’s sexy at all!

  • NativeNYker

    This is some 34th Street special looking clothing.

    Rants, Thoughts & Merde

  • Londongirl

    I don’t understand why it’s only the private schools in the States that wear uniform… correct me if I’m wrong, people. At least 95% of UK kids wear a school uniform, of course some will ‘alter’ it somewhat to express some degree of individuality, but most kids are fine with it. It’s nice to see kids look relatively smart in their uniform too. Bey’s range is hardly school wear attire. I think JJ’s having a laugh.

  • enoughalready

    I like! Go Mrs. Money Maker…

  • lils

    I like talented Bey but she is too money hungry/greedy, even more so than her husband. I agree with whoever said that she is seriously over exposed, especially since the start of the year. Power, money and status…. unfortunately, she does appear to thrive on these things. *sigh*

  • NICK

    omg people…do you all need glasses? The clothing shown here took no dares nor did it take any creativity to make. They are all black and bland. I just can’t get over the way people Ooooooh and Aaaaaah over such boring clothing..honestly my 7 year old could and HAS come up with cute (r) clothes.I think the whole is GROSS and shows NO FASHION TALENT AT ALL. Stick to singing because a great clothes designerj

  • bella

    I sorry but the line seems boring. Nothing stands out. You can walk into any store at the mall and mix and match and end up with any of those outfits, and probably for cheaper.

  • Tazina

    Nothing could be as hideous as the House of Dereon clothing.

  • Adri

    I guess this was the plan from the beginning when she kept talking about “Sacha Fierce” all of a sudden out of nowhere, and then named her album that. She created the buzz and now thinks everyone will want her clothes. Maybe teenage girls will, who knows. I like Beyonce, but it seems like ever since Rihanna came out and stole some of her attention…she’s been on a mission to prove she is the most famous & successful. Can you say Power Hungry? She doesn’t need to try so hard. She IS the most famous & successful. Seems like people are starting to get tired of her because she’s always in our faces anymore. She looks cute on the beach. Like her shorts!

  • Jen

    She is overexposed… and there is nothing fierce about her Sasha Fierce line, very boring and tacky IMO

  • me

    She need to retire the crap. I see all of her clothes in Marshalls thrown all over the floor lol. I don’t like her sense of style and when she looks good it is because she copied someone else’s look.

  • lada

    lol, it’s so ghetto to go swimming in clothes.

  • Honey

    Its OK. A bit too edgy for my taste.
    But she can do whatever she wants– She’s Beyonce!

  • Roxanne

    she needs to stop and sit down…these clothes are ugly, her Dereon clothes are cheap and tacky looking. What mother is gonna let her daughter go to school looking like a cheap tranny

  • sane

    “… she can do whatever she wants – she’s Beyonce!” I bet that’s the line she hears constantly from her ‘yes’ people. That attitude makes me sick. The range is mediocre… she’ll no doubt realize this when hardly anyone is buying her clothing.

  • sarah

    I’m trying hard not to make this woman’s greed put me off her. She wants world domination. I recall the duet she did with Alexandra Burke, it was great that she turned up but lets me honest, she wanted to remind everyone who the true star is. I’ve never heard her belt out Listen the way she did that night.

  • Lalique

    @nyob: You are not alone :-).

  • Jaye

    lol@ HO wear for kids. Good one.

  • irish girl

    Enough already. I have not and will not ever buy a celebrity endorsed product. I’ll be damned if I’ll add to their already abundant coffers.

  • ashleigh

    these look like clothing that i can buy from H&M or Sirens or any other department store.

    these r just copies of trends that have already been done OVER AND OVER again.

    who wants to dress like beyonce anyway? who in the hell wants tto dress like sasha fierce?

    please stick to performing. kk thanks.

    no ma’am to it all

  • Meream

    I love that jacket but these are not creative, I agree. Pretty common.

  • CW

    Go Miss Fierce. Never mind the haters and get your money B

  • anony

    These designs look beautiful. The original House of Dereon clothing is atrocious, with those Fleur D’ Lis swirls on everything is was so over-the-top that the clothes looked trashy.

    Good look finally. Too young for me but still beautiful to look at. Anyone wearing these clothes would beautiful.

  • sofialovesbee

    It’s hottt,
    B is amazinggg,

  • T pain

    Possibly the worst label name in the history or label names…

    Epic Failure!!!!!

  • lakers fan in boston

    the clothes dont look that bad but i dont see this going anywhere
    all celebs try but most fail
    she looks good in that bikini, she seems to do good in them

  • love him

    Oh my it Reeks of Jealousy!!!
    Keep doing ur thing Ms B and no body stole her Shine OK #27 Adri, you are Delusional!

  • love him

    Why don’t I see my post?

  • love him

    Opps ok I see it!

  • attention ho

    I’ve never seen such an attention whore like her, seriously what is she gonna do next?? a line for her puppies?? i’ve never seen an attention whore who is hunry for MONEY as her, b!tch can’t get enough

    What’s up with her, swimming with her outfits?!!? her body is getting fuglier? we know your fat fugly body no need to hide it…

  • annie

    Well well..
    She is so FIERCE, she has to cover up on the beach.
    fake bitch..
    and don’t get me started on those clothes
    Money grabbin fame-whore..

  • jj

    Look at me im getting into my private jet dressed up like a cheap tranny..
    Has she ever heard about simplicity, grounded? she is so full of sh!t no wonder why everyone call her a diva, she labeled herself ” Diva”so…