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Olsenboye: Olsen Twins' New Junior Fashion Line!

Olsenboye: Olsen Twins' New Junior Fashion Line!

Mary-Kate and Ashley Olsen are launching a new affordable and chic fashion line called Olsenboye, which will be sold exclusively at 600 JCPenney stores in February.

The Olsen Twins already have two higher-priced fashion lines — The Row and Elizabeth and James — but they’re not exactly for the budget-minded.

Tomorrow, an Olsenboye truck will “cruise around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds. Beginning Nov. 6, Olsenboye will be available on and in those 50 stores, including the Manhattan flagship, for a limited time.”

What a great idea. Now customers have something to wear with their H&M Jimmy Choos!

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Photos: Paul Morigi/Getty
Posted to: Ashley Olsen, Mary-Kate Olsen, Olsen Twins

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  • Adam

    What i would do to get inside their pants.
    WOW just WOW, these 2 girls are just hot and heavy.

  • missme

    I am loving their black liner!

  • Rita

    Ashley’s always been classier, but I can’t help but be drawn to Mary-Kate’s ecclectic looks these days. I’ve never really appreciated them before.. but kudos to them for getting recognized for their hard work!

  • blah

    cant stand them

  • blah

    cant stand them

  • blah

    cant stand them

  • coco

    Olsenboye is a stupid name!

  • annab

    Scary looking…..

  • Silver

    LOVE Ashley!! Her style is really great.

  • Joanne

    those girls are ballers. about time they made affordable clothes. but i actually like elizabeth and james

  • Halli

    Why do they smile like that? To push up their non-existent cheekbones??? Looking like haggard troll dolls.

  • Saudia

    I’m loving what these girls are doing .. so smart :) love their style. Great pic of them .. lol but Ashley could loosen up her lips a bit ha :) Pretty girls

  • peter

    They look so strange. Their eye makeup doesn’t help either.

  • Jorden

    Couldn’t care less about either one.

  • I n f a m o u s L o s e r

    Look at all the jealous hens.
    The Olsen twins are fan more successful and beautiful than you can ever hope to be.

  • Olsen twins are gross

    People can disagree with the life choices of the Olsen twins, and say they’re ugly or whatever.

    The thing that really amuses me is that there will always be people who defend these celebrities. These people try to sound virtuous because they are being nice to the celebrities. But they’re certainly no less psychotic than the most avid haters. I mean, how often do you mean pro-celeb people say “Excuse me X, but I respectly disagree…” No. It’s always something like “don’t have kids,” “you’re just jealous,” “XYZ wouldn’t even look your way.”

  • lexy

    I can’t imagine who would consider these 2 fashion plates. Most of the time they look like homeless crack whores. Their clothes are always too big and ill fitting and their eye make up looks like they are getting ready for Halloween. It’s also interesting you never see them wearing they crap they try to sell to us regular folks. I guess they know it’s crap so they wear other designers.

  • *** JAMIE ***

    i love all their designs, i hope Olsenboye is affordable but still stylish, like what they would wear.

  • Steph

    This is so awesome because I definitely can’t afford The Row or Elizabeth and James…I’m a poor college student ha…i am so excited for this!!!