Olsenboye: Olsen Twins' New Junior Fashion Line!
The Olsen Twins already have two higher-priced fashion lines — The Row and Elizabeth and James — but they’re not exactly for the budget-minded.
Tomorrow, an Olsenboye truck will “cruise around New York selling merchandise and giving out cupcakes, balloons and pins, and empty racks in 50 high-profile stores will be covered in Olsenboye shrouds. Beginning Nov. 6, Olsenboye will be available on jcp.com and in those 50 stores, including the Manhattan flagship, for a limited time.”
What a great idea. Now customers have something to wear with their H&M Jimmy Choos!