James Franco: 30 Rock's Newest Star!

James Franco is set to make a a guest appearance as himself on NBC’s critically-acclaimed show 30 Rock.

The 31-year-old actor will be involved in a faux romance with Jenna (Jane Krakowski, inset).

Creator/producer/star Tina Fey told EW, “[Jenna gets] into a high-profile relationship with a movie star that is arranged by their agents.”

James is currently in L.A. shooting his first few episodes for ABC soap opera General Hospital. He’ll return back to the Big Apple later this week to shoot 30 Rock.