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Rihanna: 'Hard' Video World Premiere!

Rihanna: 'Hard' Video World Premiere!

Here it is – the world premiere of Rihanna‘s newest music video!

Shot earlier this month with Young Jeezy and directed by Melina Matsoukas, “Hard” marks the second single from Rated R, RiRi‘s latest album.

If you missed them before, pictures from the making of the video are here!

So hot!!!!

Rihanna: ‘Hard’ Video World Premiere!
Just Jared on Facebook
Posted to: Rihanna

JJ Links Around The Web

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  • Taylor Swift stepped out for the first time since the "Famous" controversy - Radar
  • Ariana Grande wasn't allowed to perform at the White House - Huffington Post
  • Brie Larson shared an important message about beauty - Lainey Gossip
  • Celine Dion does some amazing impressions - The Hollywood Reporter
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  • enoughalready

    I have already seen this mess! Hugh Hefner will you please call this girl and give her a full layout. What exactly was the concept of this video? Her again trying out for Playb*o*y, showing her tail.. Rihanna has reached a new low this go round and like I said she will never be able to come back.. That was just stupid!

  • oh my

    Same as the other vid, only longer.
    Get some real singers on this blog!

  • tealeaf

    Is it a fashion war

  • Dean

    Sgt. No clothes

  • angel

    She’s in her underwear again.

  • fine

    i think it’s her best video yet. and given the times, she’s using war symbols in a strong, independent way.

  • yoda

    Looks like a transexual in charge of an army.

  • Nooh

    She is the baddest!!

  • twitters

    boring video, just like all her others.

  • Nooh

    Love the video & love the song!!! Keep doing your things, RiRi!

  • Leah

    Did the enemies steal her clothes

  • hotlanta

    She needs to find a new style and stop relying on strutting around half naked to sell her songs.

  • Joanna

    Did The enemy steal her clothes

  • jj fans

    @Nooh: lol. Good one. She is always n*de these days.

  • curious

    I think Rihanna should put some bottoms on…she looks like a hooker.

  • enoughalready

    I was thinking! what Rihanna needs to do is let her people call Hugh Hefner’s people and set this thing up so she can stop sending out all these signals for innocent young children to see. We get you Rihanna, you want to be a P**sti**te for your label but be advised young misguided children view these sites. So please stop! It’s not hott, it was a stupid video just like her others and the only reason why people are looking cause she is almost nude again. What was the meaning at the end?

  • Celia

    Love this song….but she’s getting a little too skimpy with the clothes.

  • Jason

    @enoughalready: Playboy won’t have her…everyone’s already seen it all. Maybe Hustler or Penthouse would be interested?

  • jess

    Sorry, but her thighs look big there. When did she put on weight?





  • skylar

    It does seem to be all about sex with her these days.

  • Halo

    The song is ok, the video is nothing special. I guess she is trying to convince ppl she’s a strong, sexy independent woman, but it’s not working. She looks like a girl playing sexy dress up.

  • tulips

    good song….she’s cute, but she should wear more bottoms though.:)

  • eightball

    P.rn is in her future. A bankruptcy too.

  • Bella


  • caxposed

    She’s trying too “hard”.

  • Rogger

    STUNING RIRI! We love you <3

  • Ashley

    Love it…

  • tal

    WOW!!!that hot!!!!
    love her so much!!

  • natalia

    I cant stand this bitch.

  • Jill Juggle

    She always looks great

  • Allie

    Rihanna is a clown! She needs to throw something on over those tree trunk thighs of hers and wipe off all of mommy’s makeup.

    If you’re so hard, you don’t have to shout it from the mountain top looking like a trashy tranny on drugs. She is so starved for attention it’s disgusting. Barbados must be ashamed.

  • Justice

    The song is pretty simple and easy enough for her not to screw up. She isn’t doing much in this video except walking around with her boobs hanging out.
    Rihanna has become her own video ho.

  • John D

    Sorry, but this is a mess! She seems to be going for a Grace Jones vibe and failed miserably.

  • John D

    Sorry, but this is a mess! She seems to be going for a Grace Jones vibe and failed miserably.

  • http://google letwon


  • Jordan

    she’s so hard she got her ass beat

  • http://google letwon

    fck these goofy azz hatas riri is the shit right now and aint nobody say not a got damn thing about beyonce wen she was wearin leatartes on her stank ass videos and all her shit was showin. riri is the best out right now so if yall aint gne leave a positive comment dnt comment shit at all. dis video is hot as well as the song

  • baron

    She should get it over and do p ornos or Playboy.
    It’s pretty much what she’s already doing.

  • lakers fan in boston

    i can not stand this dumb bitzch one bit
    she just tries 2 hard in my book 2 look sexy and edgy
    i use 2 like her when she 1st came out but that was a long time ago
    i like the song, mostly the beat, tbh her part isnt that bad
    i liked young jeezy’s part the best tho
    would have made a better rap song imo

  • not again…

    This is past ridiculous now, Jared…every day, every single blessed day, you have something on this overexposed, monstrously-dressed, low-rent twat. Seriously, does she live on the street? –why is she never at home?!???! E.N.O.U.G.H. –please. Either that, or just be up front about it and do what one poster suggested, change your site name to “Just Rihanna”.

  • Mr. Gilbert

    If Christina Aguilera did this video everyone would say she’s copying Lady Gaga.

  • Director

    The video would have been so much better if Rihanna blew up the girls talking trash. The part where Rihanna says “where them girls talking trash” they should have had some girls talking trash and then Rihanna pushes a button and blows them up with a landmine. Same for the bloggers. They missed a big opportunity to stick it to the haters.

  • Jackson

    @Director: The hater here is Rihanna who must not like herself if she needs to make a video where all she does is walk around nearly naked. Not much storyline or imagination there. She’s a heartbeat away from a Playboy pictorial video or working in a titty bar. Not a whole lot of substance for someone who is supposed to be the star of the video and actual artist.

    Rihanna should have blown herself up at the end of the video. Then tried to make a clean start where she showed some actual substance over style.

  • khristi

    @Leah: LOL…that’s awesome, but I’m not hating because I am a fan of Rihanna’s. I’ll admit that she doesn’t have the best vocals but at least she tries to be artistic. I know some others won’t agree with me there.

  • khristi

    @Jordan: If you think that appropriate to say then I feel really sorry for you. I love Young Jeezy BTW. Rough.

  • Allie

    @Jordan: Ha ha ha! I thought the same thing!

  • yobi dvignati.

    smoking hot.

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