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First Beyonce Heat Promo -- VIDEO

First Beyonce Heat Promo -- VIDEO

Beyonce Knowles heats up the screen in this first look at her ads for Beyonce Heat, her new fragrance!

The sultry ad features an updated version of her cover of musical classic “Fever” and the possible slogan for the fragrance, “catch the fever!”

“I always asked myself, ‘If I could have my own scent, what would it be?’”, Beyonce told WWD. “I wasn’t worried about deadlines. It could have taken me three, four, however many years — this was my first fragrance, and I wanted to make sure that it was something I would love forever.”

Beyonce Heat will be available in stores this coming February!


Beyonce Heat: First Look
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