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Emma Watson: Burberry Spring/Summer 2010 Campaign!

Emma Watson: Burberry Spring/Summer 2010 Campaign!

Emma Watson rocks a gorgeous lilac trenchcoat while posing with model Max Hurd for Burberry‘s Spring/Summer 2010 collection.

LOVE LOVE LOVE this campaign. SUPER CHIC!!!

The 19-year-old British actress was captured by celebrated photographer Mario Testino on a London set with the label’s creative director Christopher Bailey on hand. Also pictured: Max Hurd, musicians George Craig and Matt Gilmour, as well as Emma‘s younger brother Alex.

10+ pictures inside of Emma Watson‘s Burberry Spring/Summer 2010 Campaign!

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Photos: Mario Testino
Posted to: Emma Watson, George Craig

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  • Mary

    Emma, come on, smile!

  • Sim_1

    Shes soooo pretty…

  • Sim_1

    However the other photoshoot (black n white 1) was better tho

  • hotgossips

    I’m big fan of Emma. I love you

  • leila


    i so agree with you….the fall 09 was way better…emma had at least al ittle bit of charisma…but in this campaign she is uncharismatic….with the big shoulders she looks overloaded….she doesn’t pull it off….i would never say when i see these pics:oh i want to buy it..because emma doesn’t look too happy to be photographed in them too……boooooo bad campaign

  • leila

    i don’t like this campaign..the fall 09 was better…she in uncharismatic…she doesn’t look too happy to wear these clothes either…when i see those pictures i would never see:ooh i’ll buy them…i’d rather say omg when the model doesn’t pull off the look then i have no reason to buy it. she looks overloaded with those big shoulder…baad campaign

  • yeah

    I agree that the ad before was better, but she still looks very pretty. The girl is beautiful.

  • I n F a m o u s l y C o o l

    `she is pretty.

  • Kristin

    AND HER!
    I kept bumping into her a few months ago in New York City one weekend!
    GORGEOUS in real life :)

  • Sam

    Beautiful girl Love the campaign :)
    George Craig though….YUKK

  • ava

    She was great in the Harry P. series and certainly a capable actress. I don’t understand why anyone would make her a model, though, with her pinched facial features and pre-adolescent figure.

  • alexa

    she looks soooooooooooooooooooooo hotttttttttttttt!!!!!!!!!!!!!!!!!!

  • aneeka

    this is v.lacklusture she looks nice but thats it!!
    the collection was amazing but emma watson who looks 16 modeling this WRONG!
    actresses should stick to acting and models should be left to model.

  • Memei

    hmmm not much of a model

  • Pining for Chris

    I think she looks uncomfortable and before anyone jumps on me I DO like her.

  • anne

    Alex is HOT!

  • TopTwitsBlog

    She’s really pretty, but I think the issue here is, she’s also very British.

  • lisali

    Llove the clothes.. hate the campaign..the models look like 13 year olds. Is it truly mostly teens that buy Burberry?… I think not..

  • Naz

    The first guy in the pic with Emma is her brother Alex ! I guess Watson family is going to take over the fashion industry !

  • Piotrek


    True. Looks like a campaign for childrenwear. Or maybe to avoid accusation of employing skinny models they chose teenagers who are naturally skinny?

  • C

    Doesn’t her brother look a little like Ed Westwick? He definetely looks a lot like his sister though!!

  • Chef Jacke


  • dating-doctors

    I love her beauty!

  • Mae

    This new ad doesn’t have that ‘grab-attention power’ any more like the last campaign she did. I looked at it because I know Emma is in it and I want to see what she looks like, but I will eventually forget about it. Unless the ads grow on me or something.

  • msh

    they look like little kids doing dress ups.. fail

  • sophie

    wow, she is beautiful.

  • Celia

    LOVE IT!!! I want a Burberry trench coat!! I love how simple the Burberry Ads are because it allows you to focus more on the clothes and not all the theatrics like other designer brands.
    Emma looks stunning!
    Her brother is a hottie.

  • lakers fan in boston

    she looks good in all those ads =]
    ive always liked emma
    since i was a lil kid watching the 1st movie
    she’s always been beautiful

  • xxx

    She is not a model… or an actress… seriously….

  • Cat

    They look like 16 year old kids. Either this is really clever marketing aimed at young teenagers, hoping that they’ll purchase Burberry in the future, or it’s a misguided campaign that does not look appealing at all to working women who can actually afford this kind of stuff. I think it may be the latter.

  • Celia

    The pictures of the guys holding the handbags are a little weird, but I kind of like it. Emma is a scene stealer!! I love all these outfits!!!

  • MMA

    Maybe on another planet!

  • Stone

    At least the guy who rents out the fans for the photo shoots is still making money!

  • alex


    “Rents out the fans?” How does that make any sense when one of the WORLDS most famous young celebrities (Emma Watson) is present and one of the most photographers is there as well?? And Burberry was one of the profitable lines this past year. Get ur facts straight and take your jealously elsewhere.

  • bbwsocialnetwork

    She is jail bait!

  • kika12

    his brother is hadsome!!!

  • Mae

    her poses look awkward but she’s so pretty

  • Celia


    Mario Testino is a big fan of the awkward pose. It’s his signature style.

  • Fan o Emma’s

    Another collection for the Photoshop Disaster!
    She lost a leg on the picture where she wears whote shorts.
    And the overall leg proportion is ludicrous.

  • blair


    AMEN. Bad ad. Bad model. LMAO

  • blair

    and what is up with those bags in one shot? :)) I’m like. WTF? :)) Tres fail ad campaign.

  • Fran

    Great pictures but where is her leg in the one with her brother ? It’s reaaaaally weird….

  • Emma B.

    Did enyone notice her missing right leg in the first picture? I guess she did some magic x)

  • Josey


    oh cool, what part of the city?

  • gorela

    i like burberry so much

  • ronjaenlisanne

    this is simply gorgeous, oh so stunning, as always! <3

  • FilmLover

    Quite a few films are now made designed for alternative venues, being released as made-for-Television movies or direct-to-movie movies.

  • Chrys

    mary`s right…

    but I like the photos…
    smile would have ruined everything..


  • http://mollyjane1996 Molly Jayne sullivan