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Rihanna: 'Rude Boy' Video Premiere!

Rihanna: 'Rude Boy' Video Premiere!

Rihanna‘s latest video music video has arrived — “RUDE BOY!

The highly stylized vid was directed by Melina Matsoukas, who also directed the video for “Hard”.

“[The video] completely different from any other video I’ve shot before,” Rihanna has said. “A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots… We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.”

Rihanna – Rude Boy
Just Jared on Facebook
Posted to: Music Video, Rihanna

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  • bajan


  • LuckyL

    But you’re not Jamaican b*tch. Oh I forgot, your own country hates you.

  • FunkJunk

    This is such a summer anthem… I don’t know why she’s releasing this now…

  • Jayegirl

    All i can say is. LOVE IT LOVE IT


    @LuckyL: wat d hell u no bout barbados we love u ri ,keeep it comin

  • rebellious


  • cm

    I can’t see it!! It says it is blocked!

  • aSunkee

    It looks like an M.I.A. video

  • TeeVanity

    Amazing Amazing Amazing Amazing, Effin’ Brilliant Best Video out now! Pure Hotness Yassss Rihanna! Yassss

  • salut

    Sorry, the girl can’t sing.

  • Vivid

    Way too much makeup.

  • Alecia

    For anyone who can’t see it, here’s the video:

    Watch Rihanna make an upgrade from swagger jackin to island jackin. I guess Barbados really does hate her…

  • gfreeze


  • lol rihanna..but that music video sucked assssssssssss! it was kind of embarassing

  • LuckyL

    RUDE GAL @ 02/10/2010 at 8:26 pm

    @LuckyL: wat d hell u no bout barbados we love u ri ,keeep it comin

    Read more:
    Hey ugly, since you’re obviously 5-years-old and wouldn’t know about or have enough pride for your country, but this pug-faced b*tch said she put Barbados on the map and many Bajans bristled at her arrogance and presumptuousness, and they also think she’s too wh*rish and lacks propriety, but I wouldn’t expect a teenager who listens to crap music to care about that, so keep being a “rude gyal.”

  • torro

    this chick is wack and she looks fug.

  • cute

    she’s cute but she’s tone deaf.

  • http://justjared style1

    Why does she need to shake her booty every were.

  • Pixy

    I can see that the Billy Idol lip curl is all the rage nowadays. She does it…Pink loves to do it….the 80′s…gotta love it!



  • Whoever

    Gorgeous! Cute video! Love the black pumps!

  • black beauty

    i loooove it

  • linx

    her songs all sound the same.



  • Metro

    An overdose of heavy makeup and animation cannot make up for a lack luster voice.

  • Jenn-G

    oh stop hatin! u dnt have to b jamaican to appreciate da culture!

  • Smile4me

    I see they got some eye candy for the video…. she dancing first time n a while. Like the concept. Just dont like the song.

  • Jenn-G

    Dis reminds me of da “Beautiful – Junior Gong ft Bobby Brown” video. I mean, of course I would like it cuz I’m from da islands so tings like dancehall/soca I’m always a fan of. Das my culture! I beyond proud.

  • incognito

    @Smile4me: Agree, conceptually it’s not bad but the song is not the best. Maybe a better singer would have pulled it off.

  • Alecia

    @lol: THANK YOU! And then she puts the Jamaican stamp on it…videos by Jamaican artists are no where close to the level of craptacularness that is this video.

  • JJ


  • BR

    I love the video and the beat is amazing…..

  • PeanutSatay

    thank jesus she is finally dancing again in her video! i like her better when she during her pon de replay time and this video takes it back

  • marief

    Huuuum Beyonce – Kitty Kat video ?
    All i can say is….the Girl relies too heavily on sex to sell her music…it’s embarassing…
    And Rihanna please can you give us a break ? The Wait is Over, Russian Roulette, Hard and now Rude Boy ?! She has released too many singles !

  • Susana

    Does she really have to copy the concept of beyonce’s videos

  • greeneyes


    and she clearly does not have on jamaican colors..

  • http://justjared CJ

    This is Beyonce’s “Video Phone and Kitty KAT” half of Shakira’s videos and M.I.A’s “Bucky down Gun! Rihanna. FAIL !!!

  • FroFro

    I agree that she is pretty much becoming a cliche. A younger knock-off version of Beyonce who I think needs to retire. I’m bored with both of them.

  • Tori

    wow,this is pretty bad…cant wait for her to go away :D

  • Bruce

    The girl can’t dance! Her moves are too stiff for any island girl. Anybody else would have tore dis sheit up!

  • Melanie

    I looooove this song and video!
    I love this site because Jared is so optimistic and he doesn’t trash people! Comment writers need to keep that optimism going!

  • Paper T

    * Great Vibe / Styling
    *I think all the action in the video distracted you from the whack ass lyrics
    *Claiming her ROOTS
    *Japanese girls will love it
    *Glad she was riding animals and not dudes
    *She most likely paid for this video herself so I give her props for that
    *She looks like a young Lady Saw with the long hair

    * The beat should have had a harder dancehall beat maybe a remix a dancehall artist.
    *This has been done better by girls not from the Caribbean (M.I.A.,Gwen, SantiGold, Beyonce)
    M.I.A. – Boyz ( Which was shot in Jamaica with all of best underground dancers)
    *This should have been a video for “HOLE IN MY HEAD” That is the real club jumpoff
    8More Real Dancing (If GaGa can play piano, sing and dance so can she)
    *If she didn’t wan to dance to much, she should of just put a lot female dancehall chicks who would have jumped on those speaker boxes and put it in.
    *Japanese dancehall Chicks would have put it in
    Junko – Japanese dancehall queen

  • Melanie

    Im sorry but Rhianna could you get any less original…. Doesnt anyone see the similarities between the styling slash over all direction of this video to MIA like two years ago… Shes so over the top and not herself lately.. Every video I see of her is like copying Beyonce or the theme of another artists creativity that has already been done more then once…. Rhianna is obviously not selling as much with this new album and is trying to compensate with over the top everything… Im over it.

  • anne

    @aSunkee: exactly only after this she’ll be at the stripper pole between the hours of midnight and 3 am.

  • tal

    loveeeee it!!

  • Eva

    I’m not really a fan of the song, but I love the style of the video.

  • Diego

    Love it, so I’m curious is she an American citizen? what’s the deal with that or is she still with a work visa?? I’m just curious Love RiRi anywayz

  • Diego

    @LuckyL Excuse me but me thinks she did put Barbados on the map cuz before all the gossip sites were talkin about her saying the Barbadian beauty or sth like that I didn’t know about that country so she kinda did

  • Dani

    It has video phone and I decided written all over this, for an Island girl she sorry can’t dance.

  • Dani

    EDIT!!~sure can’t dance~