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Ryan Reynolds: Hugo Boss Fragrance's New Face!

Ryan Reynolds: Hugo Boss Fragrance's New Face!

HUGO BOSS Fragrances has signed Ryan Reynolds as the face of its new male fragrances.

The 33-year-old actor shared via a statement, “BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives. I’m honored BOSS invited me to be the face of its new men’s fragrance.”

Ryan is set to play the lead role of superhero Hal Jordan in The Green Lantern, out June 2011. He can currently be seen starring in Buried, a Spanish indie thriller directed by Rodrigo Cortes, which has been receiving rave reviews since debuting at the Sundance Film Festival last month. had the pleasure of watching Buried and it’s intense! Definitely recommended and yes, it really is just Ryan in a coffin for the entire movie.

P.S. Ryan shot the campaign for this late last year in NYC.

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