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Ryan Reynolds: Hugo Boss Fragrance's New Face!

Ryan Reynolds: Hugo Boss Fragrance's New Face!

HUGO BOSS Fragrances has signed Ryan Reynolds as the face of its new male fragrances.

The 33-year-old actor shared via a statement, “BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives. I’m honored BOSS invited me to be the face of its new men’s fragrance.”

Ryan is set to play the lead role of superhero Hal Jordan in The Green Lantern, out June 2011. He can currently be seen starring in Buried, a Spanish indie thriller directed by Rodrigo Cortes, which has been receiving rave reviews since debuting at the Sundance Film Festival last month. had the pleasure of watching Buried and it’s intense! Definitely recommended and yes, it really is just Ryan in a coffin for the entire movie.

P.S. Ryan shot the campaign for this late last year in NYC.

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Posted to: Ryan Reynolds

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  • ela

    He is a very hot man.

  • Jessica

    Awesome… Like a gentleman.

  • yo sista

    He’s such a Flop!

  • amy

    he’s not even attractive! and I’ve heard that he’s not very nice to people.

  • lillyb

    He is such a cutie…

  • Jess

    My friend interviewed him for a Canadian magazine and he said he was very friendly and down to earth. Not into himself at all. He’s very private and doesn’t go for all the Hollywood crap. People think he’s a snob, but he’s not. He was very friendly. The only request he made before interview was to please not bring up Scarlett as that’s his private life and he wants to keep it that way. He was very gracious throughout the interview.

  • Rocky


  • doctorsdatingsite

    His wife is too hot for him

  • Saudia

    mmm perfect .. oh Canada! <3 Love Ryan

  • treats

    JRM was better as the face of Hugo Boss

  • sooo

    more like hes too hot for her

  • lexy

    That’s great for him. He doesn’t seem like a snob at all. He’s always seemed nice.

  • MNY

    Ryan Reynolds as the face of the new men’s fragrance.

  • Information sevärdheter Paris

    Good choice.

  • remember da truth

    Ryan Reynolds has it going on…. He’s much hotter than either of the other Ryans in Hollywood — Phillipe or Gosling, ( the latter I still cant’ see the appeal).
    He’s smart, he’s funny, he’s willing to laugh at himself, and he knows how to make his private life PRIVATE and keep it important.

    GOOD FOR HIM being Hugo Boss’s new spokesmodel.

  • nursedatingsite

    I love his hair

  • lakers fan in boston

    ive never tried their fragrance but cool for him
    he seems to be up and coming lately in a lot of things
    good 2 see him getting some roles and ads

  • poop

    he is hottttt

  • Esani

    It’s a relief that he got through his life being fat, or wasn’t that in a movie? No, wait. Anyway, this guy’s got the beauty and the talent to deserve this kind of gig. It’s not that such a surprise why he’s doing all the good work since nobody could argue he’s the talent to have in hollywood. Beauty-school-standard-wise, he’s nothing short of a star. He’s someone EVERY man should be. Period.

    –Esani of Esani Beauty School Atlanta
    3348 Peachtree Road Northeast
    Atlanta, GA 30326, United States
    (404) 952-2244
    Google listing should just be googled.

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  • A-J Hunter

    Very good choice! Certainly would make a lot of women buy the frangrances. He’s a man’s man too so all around good choice.

  • Anne

    I agree with A-J Hunter here. One very good choice. Boss seem to only use actors in their campaigns though, which is a bit sad.

  • lahgkaata

    The majority of the people expect to be that guy or gal in the video making thousands of dollars a month within the first few months. This is kind of a lottery mind-set.
    jordan shoes outlet