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James Franco: New 'Gucci by Gucci Sport' Ad!

James Franco: New 'Gucci by Gucci Sport' Ad!

James Franco works it out in this new ad for Gucci by Gucci Sport Pour Homme, the latest fragrance from Gucci.

The 31-year-old actor, who is also the face of the first male Gucci fragrance, is “perfect for this fragrance,” creative director Frida Giannini told WWD, adding “[James] personifies the sort of nonchalance and unforced appeal that is most attractive in a man. While in the advertising campaign, he captures the fragrance’s casual, modern and masculine air.”

Gucci by Gucci Sport Pour Homme products start at $27 and will be launched globally in April.

Ad inside…

Just Jared on Facebook
james franco gucci by gucci sport pour homme 01
james franco gucci by gucci sport pour homme 02
james franco gucci by gucci sport pour homme 03

Photos: Inez van Lamsweerde & Vinoodh Matadin
Posted to: James Franco

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  • Lauren

    James is the perfect man!!! hands down the hottest!!

  • jen


  • Alice

    What a great actor and gorgeous man. I can’t wait for his next movie!

  • Jenna

    marry me!

  • di

    god damn. he’s so in my freebie 5.

  • happy girl


  • lina


  • the_boyfriend

    i want to smell like him so i’m a be buying this.

  • hmmm……..


  • lexy

    He’s a hottie and he’s a pretty good actor.

  • Ava

    I think my screen just went up in flames. He is also intelligent, talented and not afraid to work hard to get ahead instead of using the tabloids to get attention.

  • del

    oh wow

  • asunkee


  • callmewhatever

    Lookin Good James

  • http://Ilovejenniferandbenbothgreatpeopleiwishthemthebest Sarah

    james is awesome he went to the same High School I went too

  • lisaLockhart

    I have’nt left a comment on here in forever but since its Franco and he is looking completely sexy (omg) I had too! I totally agree with the first comment and Ava. He’s hot but in his own way…

  • cara

    james is smokin hot! he looks so sexy with the tight wet shirt on…so hot!

  • lea

    dang he looks good! go james!

  • http://FashionLover FashionLOVER

    I love him <3

  • Sacha Fox

    I LOVE him he is adorable, he’s looked better than he does here tho….

  • Valerie

    Seriously…Could james be any more hotter? He’s looking delicious

  • mikayla

    very sexy

  • Brie

    HOT DAMN!!! Yessssss! James Franco is the BOSSS! Great personality, smart and SEXY!

  • Las Vegas

    James Franco I am 100% thinking NASTY thoughts about you…Its all good!

  • luv

    Gucci did a good job shooting him in these ads.

    He looks HOT!!!


  • Ferula

    James is so smoking hot…… should do more ads like this!

  • Sassy

    MEEEEOW PURRRR! James…James….James….rockin’ it for sure!

  • nursefriends

    So funny1!

  • Bess

    Meow. Great work Gucci.

  • katherine

    yummy…very sexy

  • fan

    Does Gucci smell like “Wet Franco”?

  • leslie

    am0000 a james es lo mas hermos0ss
    k hay lo admir0 much00
    a mi amor


  • leslie

    l0 am0000 es lo mas hermoso k hay mi vida¨
    te amooo james franco de zatarain

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    Hello! bdfkdec interesting bdfkdec site!

  • Wing Tsun Leipzig

    Looks good, love this new Ad with him. Look forward to see what he will do next.

  • Hayley

    Ok how gorgeous can he get?

  • Strellson Jessy

    Really like this guy and love Gucci, great to see this ad from last year

  • Damiana

    Seriously…Could James be any more hotter? He’s looking delicious!