Beyonce: Heat is a Hit!
Beyonce Knowles‘ first foray into fragrances is officially a hit.
At the Sixth Annual Retail & Luxury Goods Conference held at Harvard Business School, Macy’s CEO Terry Lundgren shared that B’s fragrance has made more than $3 million worldwide since its debut last month (via WWD)!
When Beyonce signed autographs at the Macy’s in New York City’s Herald Square, 72,000 bottles of perfume were sold that hour, Terry shared.
This was my first fragrance,” Beyonce told WWD, “and I wanted to make sure that it was something I would love forever.”