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Jennifer Aniston: Lolavie Ad Campaign Revealed

Jennifer Aniston: Lolavie Ad Campaign Revealed

Jennifer Aniston sits along the beach in Cabo San Lucas, Mexico in this new ad campaign for her fragrance Lolavie.

The 41-year-old actress will promote Lolavie this summer, including an appearance at UK’s Harrods in June to mark the launch. (Distribution and dates haven’t been determined for the U.S. yet.)

Here’s what Jen told WWD:

On the fragrance process: “It’s been a year-and-a-half journey. I’d been asked to do things before, and it never felt organic. But when Leon [Falic, president of the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, ‘This could be a creative expression.’ And it’s turned out to be an extension of myself as opposed to slapping my name on something… It wasn’t just about showing up for a shoot and putting my name on a bottle. I felt like a little chemist.”

On the aesthetic she aims to bring to her fragrance: “The first perfumes I ever wore were Miss Dior and Anais Anais. My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.”

On how Lolavie smells: “It’s a nonperfume perfume. Sexy and clean. Floral, but not too flowery. I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural.”

On the fragrance field being crowded with celebs: “The way I was approached, given such involvement, I never felt like, ‘Oh, gosh, I shouldn’t do this,.’ And if something is good, it doesn’t matter if the marketplace is crowded. I thought it was an opportunity to go behind the scenes, and if it feels good, why not go for it? It’s like being a producer and knowing the writers and stirring up ideas as opposed to being an actor for hire.”

On why her perfume is called Lolavie: “It’s a long story and honestly it’s too personal to tell but it has special significance.” (There is a phonetic similarity to “l’eau la vie,” which means water life in French. The Lolavie bottle was also inspired by the waves at the beach.)

On expanding beyond one fragrance: “Oh, anything’s possible. I would hope [Falic and I] get to do many things together.”

On if she envisions creating a Jennifer Aniston House of Beauty: “(laughs) I don’t know about that. I’ll stick with Lolavie right now and we’ll see how it slides up the flagpole.”

On the potential for even more exposure with the launch of the perfume: “I don’t think you can control that at the end of the day. You can’t stunt what you do to please or not please the public. And the media will create stories whether they are true or false. So why stop doing what makes you happy? Be true to yourself and everything else will follow.”

Just Jared on Facebook
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Photos: Donato Sardella, Mario Sorrenti
Posted to: Jennifer Aniston

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  • Celia

    The smell of desperation…I presume.

  • kay

    i don’t hate her or anything, but her pose in the ad is just stupid.

  • janet

    Her perfume smells like loneliness, ben & jerry’s ice cream, tears, and jealousy. I’ll pass.

  • jm

    the photo from the beach… she looks ike she’s in pain

  • Kirsten

    On why her perfume is called Lolavie: “It’s a long story and honestly it’s too personal to tell but it has special significance.”

    I bet the long and personal story has something to do with Brad. Pathetic.

  • Shellie

    Lovely, down-to-earth, and so likeable. Seems like a sweetheart.

  • Jill

    OMFG, she’s not really going to use that beach photo to sell her liquid stinkbomb… or is she?

    That photo literally screams, “LOOK AT ME!! I’M ALL ALONE, WASHED UP AND ON THE ROCKS!!”

  • janelle

    Her perfume is probably as ridiculous as she is.

  • Ginny

    wow, just what a “serious” actor does, release crap water that stinks
    from fakery.
    Aniston, is a joke, a wanna be.
    A seal on a rock looks sexier & prettier.
    (Photoshop in mega overload again) pathetique.

    Go & spend your hard earned $ so she can be richer & miserly.
    Laugh at you while she laps up luxury.
    Come on, I dare you.

  • boston61

    Jennifer is a super cool girl. It’s just innate for her. I feel very badly for her being saddled with this “desperate” title. So undeserved. But I think people mostly marry to have children. So no matter how wonderful she is because she is in the high risk pregnancy years now she will be considered desperate. So unfair!

  • Jill

    @jm:

    She looks like she’s shivering with the cold and having menstrual cramps. Whoever is in charge of her ad campaign should be fired.

  • Dawn

    Not sure how I feel about the first photo on the rocks but I love the other one.

  • Dawn

    @Jill:

    And every post from you smells like soul sucking obsessive hatred.

  • Jill

    @boston61:

    Oh poor Jenny-poo, my heart bleeds for her. Listen, honey, she had five years to have a baby with Brad Pitt while she was not in the high-risk pregnancy category. She didn’t have any because she didn’t want any.

  • BMWop

    Focus on your own lives instead of hating on celebs, just saying.

  • jen

    I’ll pass on that perfume, I don’t want to smell like a desperate old lady. Her posing isn’t appropriate and the outfit, I don’t know, would be better if she dresses up not a towel.

  • For Jen Haters

    Roses are red,
    violets are blue.
    I have 5 fingers and the middle one’s for you!

  • boston61

    @Jill:

    I agree. I think that’s why he left. She wanted to go make more movies instead of having his kids. Life is not easy.

  • Shellie

    Wow, there are some truly psycho hateful people on here. Since when is having babies the only thing women should do? Even worse is the idea that someone should have a baby to keep a man? Yeah, that always works out real well.

  • bet

    thank you JJ for bring the natural beuty perfum ad. She look lovely and fresh and natural as usual.

  • Jill

    @Dawn:

    If you ever pulled your nose out of Aniston’s butt, you might be able to smell something beside her poop.

  • boston61

    @Shellie:

    It’s not hateful at all. Men generally get married to start a family or for companionship if they are older. If Jenn had his kids I don’t believe he would have left. Guys can’t have babies. The woman has to do it. Not fair. But true.

  • bet

    Boston61

    well is that better than selling and producing the most volience moive made in history by kids. eventhough He is the most outspoken person for peace for image. Yea make a moive about kids blowing each other and this kind of moive will end up in one terrories counties where their is no control who will get it. and the next day you will see him having his big head in between the kids to take pictcure who in the first placed displaced from thier place , becuase they blow each other up for no reason at all. At least do not preach people and teach something else througth this kind of mass distrubtion for kids something else. thank god he is not going to profit from it in mass.

  • lolajolie

    lolavie … hmmm, rhymes with jolie…..

  • http://HOT.COM ANGIE: JEN IS HOTTER THAN ME

    WE ALL KNOW THAT ANGIE YOU DON’T NEED TO LET US KNOW THAT

  • euro

    Gerard Butler’s pug is named Lolita.

  • Shellie

    boston61

    I wasn’t even talking to you. I was just shocked by how psycho and hateful people are on this website. I can’t imagine what these humans look like.

  • no place

    she is holding what in the foto #3? Is she promoting smoking?

  • RioNemesi

    HOTNESSSSSS :D

  • RioNemesi

    HOTNESSSSSS :D

  • http://HAHAHA.COM so pretty y is sheSObeautiful?

    so unfair for us mere mortals

    she’s a GODDESS

  • twpumpkin

    Someone please make this second rate actress go away! So sick of seeing her picture. The best thing she had going for her was Brad Pitt and she could not hold onto that. She is a joke.

  • boston61

    @bet:

    Brad’s no rocket scientist. I actually think actors a better off not being too smart. It makes them less inhibited. He got lucky. There are lots of Brads out there.

  • dee

    @Jill:

    Love you should take your fat nose off angie’s skinny ass, before you get sucked in her skinniness and become one off her poop…lol ; – )

  • meme

    @bet: totaly agree

  • Libertad

    Perfecto!!!!!!!!!!No me pierdo el nuevo perfume de Jennifer Aniston “lolavie” por lo que entendi la ecencia del perfume trabaja con la quimica del cuerpo: limpio y tranquilo.mmm. me gusta la idea. Felicidades Aniston

  • Gerry

    @For Jen Haters:
    For the Jen stans:

    Roses are red,
    Violets are blue.
    I have a big you know what, for desperate stans like you. *wink*

  • http://OMFONJ.COM 2 the h8ers: if you work out

    and watch what u eat Y’ALL CAN HAVE JEN’S BEAUTIFUL TONED BODY TOO

    I LOVE HER she’s so down to Earth

  • Jill

    @bet:

    So tell us, bet — if Kick Ass is such a bad movie, how come it scored 78% on rottentomatoes.com AND is the # 1 movie at the box office this weekend?
    .
    Poor Jenny-poo with her stinkbomb perfume and her stinkbomb movie…

  • meme

    but anyway she looks georgeous and lovly as allways

  • kalia

    This picture is soooo photoshoped. She has no shadow at all!

  • boston61

    @so pretty y is sheSObeautiful?:

    You’d be gorgeous too if you had a personal chef, hair, makeup, stylists, masseurs, trainers, wardrobe manager, free designer clothes samples, peaceful quiet homes, no money worries. LOL

  • http://happytoo.com happy girl

    when every film you make bombs, do a perfume. why are great actresses like meryls streep, cate blanchett etc not have a perfume but the woman who strred in bounty stinker does? i love that they say a us distributor not determined. yeah, sears is like, no we have kathy ireland, don’t need rachel. lol. maybe kmart will distribute it.

  • http://abcabcabc.com NOT TRUE

    NOT TRUE Rumer Willis has all that and she’s butt ugly and you ACCEPTED she’s gorgeous mwahahaha cuz she is

    JEN: HOTTEST WOMAN ALIVE

    I LOVE HER she’s so down to Earth@boston61:

  • Maria from Texas

    HEY, PEOPLE, NOT EVEN THE PIRATES WANT HER. THEY JUST DROPPED HER SMELLY ,NAKED, COLD BODY ALONG THE BEACH FOR ANYBODY TO PICK UP. .. HAHAHA FINGER UP MY AS* ANALSTON, GIVE IT UP, YOU ARE NOT 20, YOU ARE 41 AND COUNTING. WHY DO YOU HAVE TO SHOW YOUR COOCHIE-COOCHIE, IT DID NOT WORK WITH GERALD—-REMEMBER. OH, BY THE WAY, WHERE IS THE GOOD OLD CREEP THAT FINGERED YOU FOR EVEYBODY TO SEE. DAM*N NOBODY WANTS YOU. WHY, ANALSTON, WHY? SO PATHETIC AND SAD, HOW DO YOU LIVE WITH YOURSELF..? ANYBODY ELSE WOULD JUST HIDE. SAD, SAD, SAD.

  • Jill

    I agree that the most hateful and crazy people on the web are right here at this site. Horrible people.

  • Dawn

    @Jill:

    LMAO. Could you be anymore childish? You are a loon.

  • sallyo

    is this perfume about looking cold and alone? cuz she nailed it. and the french translation stuff is pure rubbish.

  • no place

    she is promoting smoking! She has lighter in her hand!

  • Britt

    I don’t hate her either. I’m just tired of her. So I shouldnt come to her threads anymore.

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