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(RED): The Lazarus Effect PSA!

(RED): The Lazarus Effect PSA!

(RED) is introducing The Lazarus Effect Campaign, intended to increase awareness for its efforts to fight AIDS in Africa.

The campaign, directed by renowned photographer Brigitte Lacombe, has celebrities rattle off items that could be bought for 40 cents (the value of one day’s worth of life transforming antiretroviral medication).

Celebs featured: Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Claire Danes, Iman, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Don Cheadle, Julia Louis-Dreyfus, Ludacris, Common, Benicio Del Toro, Dakota Fanning and Christy Turlington.

The Lazarus Effect documentary will air on May 24 on HBO with director Spike Jonze as executive producer. Watch the PSA below!

(RED) LAUNCHES THE LAZARUS EFFECT CAMPAIGN

30+ screencaps inside of the Lazurus Effect PSA

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38 Comments

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# 1

I love how many anti-AIDS campaigns there are, but someone needs to create one for the other STDs too. The prevalence of the others aka gonorrhea, sphyllis, Chlamydia, etc is still on the rise.
Sorry about the randomness, I just wrote a 15 page paper about this, so it’s still fresh in my mind.

# 2
jeliza-rose @ 04/30/2010 at 4:33 pm

HUGH JACKMAN the best !!!!!!!!!!!!

# 4

hayden and orlando are so cute! =)

# 5

Julianne, Jane, Javier, Lucy Liu <3

# 6
Melody1836 @ 04/30/2010 at 4:56 pm

it’s a lovely video
I love Jane Lynch and her helium balloon, so awesome :))
and Orlando and his balloon dog, so cute :))

# 7

At least they’re doing something worthwhile and not just lunching, shopping and general all around fame wh*ring like most HW celebs seem to do.

# 8

Nice vid, and campaign.

Btw, look at how trashy the headlines bar is right now – Miley, RiRi, Xtina, and LiLo. Their pics lol. You can be sexy without look like a total class-less sl.ut, take a look at Halle in the 1st shot. (Offtopic I know but I couldn’t help noticing how women portray themselves these days ugh)

# 9

Good point, Jax! It’s nice to see celebs contributing to society in some way, rather than just existing to show their faces to paps on Robertson Blvd.

If anyone is interested I have a new entertainment site. It’s not in the same category with JJ’s obviously, just straight-up entertainment news. For gossip, JJ’s is definitely the best site. :-)

great commercial

they are all doing a good thing, but Orlando,s the one i like.

Christensen what a joke please.

Oprahsboobs @ 04/30/2010 at 6:43 pm

this is NOT a good thing.
Sending them birth control would be a good thing.
Enough is Enough!
not one more cent

Love all of them for doing something so worthwhile.
But Orlando is my favorite charitable celeb.
And he is so funny when he says “balloon dog” with such a serious face and voice.
Very good Mr. Ambassador.
Very good!

Worth a comment @ 04/30/2010 at 8:29 pm

Nice to see a well thought out ad, and people doing something to get the cause noticed

Javier Bardem’s was the best.

Hayden Christensen?! @ 04/30/2010 at 10:39 pm

ICKS… YUCK!!!

@Oprahsboobs: well, birth control would do nothing for them. pills wouldn’t keep the disease away. now if you you meant condoms, that’s another story. but anyway, what you’re saying is… who cares if they live or die, just dont let them spread it?
you’re pathetic.

this ad is genious.

orlando the best love him

Hayden is absolutely adorable! Cute PSA.

What a nice surprise. Good to see Hayden in this PSA. Agree Marie. Absolutely adorable.

Everyone involved did a good job of bringing awareness to a serious issue with just a simple idea of .40 a day.

javier is the BEST!

orlando is WOW @ 05/01/2010 at 9:14 pm

Too cute with the red doggie

Javier Bardem is the best! Loved when he said ‘lipstick’. Agghhh so sexy :P

Orlando and his balloon dog were the best! XD The look on his face was epic!

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