Evan Rachel Wood: Gucci Fragrance's New Face!

Evan Rachel Wood is the face of Gucci‘s new women’s fragrance, her first perfume campaign.

“I chose [21-year-old] Evan Rachel Wood as she has very strong character,” said Frida Giannini, creative director of Gucci, tells WWD. “She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”

Evan is currently in NYC shooting her new HBO miniseries Mildred Pierce with Kate Winslet.