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Jessica Simpson Launches Denim Line -- With BF Eric Johnson!

Jessica Simpson Launches Denim Line -- With BF Eric Johnson!

Former pro football player Eric Johnson wraps his arms around his lady love Jessica Simpson while celebrating the launch of her jeanswear line and sneak peek of her spring 2011 collection at her New York City showroom on Tuesday night (September 7).

“I am so excited to share my new denim line with everyone!” the 30-year-old designer said about her eponymous and hugely successful collection. “It is comfortable, affordable and trend-right. I am already wearing them and loving them!”

Jessica styled her friends and family for the event — lil sis Ashlee Simpson, BFF Cacee Cobb, her former backup dancer and hairstylist Jessie Holiday, singer/songwriter Stephanie Pearson, interior designer Kathy Sykora (she’s working on Jessica‘s closet right now), Lauren Zelman (she works on the collection with Jessica), makeup artist Lynn Simpson (no relation), TV producer Christie Pliler and her publicist Lauren Auslander.

Jess’ brother-in-law Pete Wentz even pitched in to spin the tunes for party guests!

After the event, Jess and her pals headed over to Quality Meats for dinner. Pics below!

10+ pictures inside of Jessica Simpson launching her new denim line…

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# 1

Her brother in law in Pete Wentz? What?

# 5

She looks cute ;P

# 6

@Leila Pete Wentz is married to Ashlee Simpson. Ashlee Simpson is Jessica Simpon’s sister, ergo Pete Wentz is Jessica’s brother-in-law.

# 7

lookin good, Jess! so MUCH better…FINALLY! she’s obviously thicker than she used to be, but when she wears clothes in a size that actually fits her body, then she doesn’t look like a stuffed pig!

# 8 Lol, no one cares about this collection.
But I love the shoes on the redhead & the 3rd ones are cute.

# 9

@C4t: Total mindblock, cheers.

Her boobs are making me laugh. She look like she could topple over.

“hugely successful collection….”

anyway she looks like a maid in that denim dress & scarf.

People people do some research. Jessica’s line is extremely lucrative & successful actually.. Half billion dollar retail last year & target of 1 billion by 2012..

That is extrememly successful.. Look beyond the garbage you read. She is not high fashion clothing at all but reaches to the middle class & makes her clothing affordable & good quality.

Quit the trash talk. You know nothing you just like to trash.

she looks fine *-*
and I feel happy for her dating that hot guy,
she deserves it :)


lexy hates bilson @ 09/08/2010 at 7:57 pm

What is this – her “granny” line? I can’t believe people actually waste their money on her crap – just helping her and papa joe get rich! Do you see her walking around in REAL life wearing her moo-moo’s and tacky handbags??
Paris Hilton has her own line of stuff too….just shows you that those with no talent have to sell their names for money!

lexy hates bilson @ 09/08/2010 at 8:05 pm

BTW, is this line going to be sold at Lane Bryant?

This guy is using her so bad, poor her for dating these wanna be celeb guys.

She looks pretty here though:)

Sorry, but there is nothing special about this stuff at all. The fabrics, finishes and fit all say “gosh I’m ordinary!” This stuff is the same as any other mid priced line. Which is why Jessica only wears it when she’s trying to sell it. The rest of the time it’s two hundred dollar jeans and thousand dollar shoes. Most of us already have stuff like this in our closets. Why buy more?

Saying your line is “trend-right” is industry speak for “we make knock-offs.” Why should we buy her cheap crap when she won’t even wear it herself?

It’s good to see her
so happy.

my god she’s orange!

The dress she is wearing doesn’t fit right and looks like crap. She really has gained the lbs. If this is from her line then I won’t be buying anything.

Where is this stuff sold? Looks about right for Walmart or Kmart. She looks about right for Walmart.

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