Rihanna - 'Who's That Chick?' Video Premiere
Check out Rihanna‘s new “Who’s That Chick?” videos, which are doubling as a Doritos endorsement.
Ri explained the whole concept to JustJared.com: “There will be a barcode on the Doritos chip bags, you go home and hold it up to your computer and a video will pop up. We shot the exact video twice – one in day, one in night. So the night version has everything different — it has everything is in the day version, it’s just black and gray. It’s darker and grittier. You’ll be able to click at any time and make it night and the same shot will show up just in the night version. It’s cool.”
If you have the limited edition Doritos bag of chips, get it out and head on over to DoritosLateNight.com! If not, watch below and be sure to watch it full screen!!!
Rihanna – ‘Who’s That Chick?’ Video Premiere