James Franco: '127 Hours' European Premiere!

James Franco hits the red carpet in head-to-toe Gucci at the European premiere of his new film, 127 Hours, at the closing night of the BFI London Film Festival at the Odeon Leicester Square on Thursday (October 28) in London, England.

The 32-year-old actor, who is also the face of Gucci by Gucci Pour Homme fragrance, walked the red carpet with Gucci creative director Frida Giannini!

127 Hours is the true story of a mountain climber who must save himself after he is trapped under a fallen boulder in a Utah canyon.

FYI: Frida is wearing a Gucci long black halter neck jersey dress, with open back and double tonal leather waist belt and hand weaved black fur fox cape with tonal velvet insert.