Robert Downey, Jr.: Mr. Peanut's New Voice!
Check out this new Mr. Peanut ad featuring the voice of Robert Downey, Jr.!
The 45-year-old Due Date actor is a key part of a new campaign with a $30-35 million estimated budget, accoridng to the New York Times.
“Having him able to speak is bringing him to life as a personality,” Jason Levine, senior director for marketing at Planters, said, “and people can engage with him more.”
The new campaign, with the theme “Naturally Remarkable,” will span print, digital and retail ads with a cause marketing tie-in, too.
Mr. Peanut – My Remarkable Holiday Party