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Rihanna: American Cancer Society PSA for More Birthdays!

Rihanna: American Cancer Society PSA for More Birthdays!

Rihanna is lending a helping hand to the American Cancer Society!

The organization’s new PSA, in which the 22-year-old pop star sings a special birthday tune, aims to increase the number of cancer survivors who celebrate their birthdays each year.

“More birthdays mean more hope, more love, more friends, more summers, more memories that you can enjoy and spend with your family and friends,” Ri says in the video, where she’s surrounded by gift wrap designed by Kari Moden.

The special paper, which symbolizes women whose lives have been saved by breast cancer screenings, can be purchased at with all proceeds benefiting the ACS.

FYI: Rihanna is wearing Levi‘s Denim Hoodie in denim/linen heather from the Spring 2011 line, which she wore to the Saturday Night Live studios last month.

Rihanna American Cancer Society PSA
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