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Orlando Bloom: Hugo Boss Ad Campaign -- First Look!

Orlando Bloom: Hugo Boss Ad Campaign -- First Look!

Orlando Bloom heats up Hugo Boss‘s latest ad campaign for its new fragrance!

BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” the 33-year-old British actor said earlier this year when he was announced as the new face of the company.

FYI: The pic was reportedly shot by famed photographer Steven Klein.

Also pictured: Orlando going for a ride on his motorcycle on Monday (December 27) in Brentwood, Calif.

When some photographers got too close, he got off his bike and had a word with them!

10+ pictures inside of Orlando Bloom on a bike and in his Hugo Boss ad campaign…

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Photos: Bauergriffinonline
Posted to: Orlando Bloom

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# 1

This parfum smil nice or bad?

# 3

Cute orlando

# 4

Were new baby?

# 5

Lookin good.

# 6

ORLANDO BLOOM = HOT Only a little patience till baby Bloom makes his/her debut can’t wait .

# 8

oh my gosh!!!! He looks soooooo goooooood!!!!
But, he is going to have a real beautiful son or daughter…
He’s really handsome, and hot….

Does he have tattoos all over his arms?

Does he have tattoos all over his arms?

Bet that Hugo Boss will sell plenty of this cologne.
Women will buy it for their men, then know that they smell just like Orlando!

The paps are probably camped out at his house waiting to catch Miranda on her way to the hospital.
They don’t care who they put in danger as long as they get their shot.
Bunch of leeches.

You’re right and even worse are those people who just want to see and share these pics.

I love the crap people come up with “BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” no they asked you and you said Yes (show me the money).

He does look great though, can’t wait to see the advert.

Like you?
You’re here on this site, after all.

Sure! And I’m sure that they paid him quite well.
He is reading his lines. That’s his job as a paid rep for the company.
But he probably wouldn’t have chosen to do the ad if he didn’t like the cologne.

Clairedelune @ 12/28/2010 at 10:52 am

Love him. But the pose is too cheesy and eurofagish. Hugo Boss Is not A&F.

@Kaz simply smashing !!!!!!!: miranda not mirando like orlando name

Butter_Fly @ 12/28/2010 at 10:57 am

Hot! I like it!

Yeah, that’s why they printed ‘Hugo Boss’ all over the picture.

Wow, are you always this offensive?

What a gorgeous hunk of man!

#21..I agree.

Hey jared where mama morrison?

My goodness!
He looks amazing!

Presumably it was up to Hugo Boss what type of pose they wanted, and they think this is the best way to embody the product, or get people’s attention, or something. Isn’t this a European campaign?

I think he did come up with that statement himself and has tried to find something to say that he actually thinks. It’s got that awkward quality of many of his soundbites (eg promoting Christopher Bailey at the Burberry party last year).

Embellishments? @ 12/28/2010 at 3:40 pm

Too much photoshop for my taste. And looks like they gave him some ‘extra-manly’ muscles.

He’s in great shape, and works out regularly.
They didn’t have to embellish those arms at all.
In fact, there is a huge group of ladies devoted to what they call armporn.
The man is fit.
In more ways than one.

he looks like he is trying his hardest to channel Robert Pattinson

Why would he want to downgrade his appeal?
Orlando is GORGEOUS!
Robert looks like a foot.

bob's your uncle @ 12/28/2010 at 6:57 pm


I’m sitting with you. Want a cookie?

Prettier than RP @ 12/28/2010 at 7:04 pm

Nah, Orli is prettier than Rob Pattinson. Pattinson has weird ‘squished’ flat features. Orlando is a cutie-pie.

I’ll run get the milk!

Jokergurl @ 12/29/2010 at 1:13 am

Legolas is STILL HOT! I love his hair.

god…..miranda kerr is the luckiest woman on the face of this earth!!! I would love to come home to that every night….yummy.

That cute cherub face can sell a lot ;)

Hubba hubba! Not every man who’s about to turn 34 looks this good!!

Not every man at ANY AGE looks this good!
Hubba Hubba is right!

He's so hot! @ 12/29/2010 at 8:36 pm

I agree Leelee! I’d love to have those gorgeous arms cuddling me at night. He’s hotter than ever.

do you like boss @ 12/30/2010 at 7:25 am


Really? LOL !He was already advertising the car brand he never drives. If they pay him for promotion he will do the promotion. It is not important does he like the cologne or not. And of course, he will say what they told him to say. All for big money. Just a part of his job.

He was advertising the Toyota in various Far East countries in 2007 and he wasn’t really endorsing the brand personally but starring in a campaign. The ads featured a fantasy version of himself.

In this case he has been required to make a statement and if you notice, he doesn’t say he likes the product or that he uses it. He just says he identifies with and relates to the brand image. And as I said before, I think the way the statement is worded is quite characteristic of him.

Interesting that when he was advertising Uniqlo, he awkwardly tied himself in knots trying to promote the brand without saying he wore it. I think he does try not to lie.

Celebs are paid well to endorse products. Some, like Orlando, are paid VERY well. As in ‘millions’.
I think that as long as he doesn’t object to the product itself, he will take the hefty paycheck that he is offered.
It’s no different than a role in a film.
He isn’t REALLY and Elf Prince. He (may not) really use the cologne.
Although he does, sometimes, personally endorse products by simply showing up.
Like he did when he showed up at the Audi event with Miranda. In situations like that, he IS Orlando Bloom endorsing the product, not an actor reading his lines.
Either way, he looks drop dead GORGEOUS in these ads.

Prefer natural look @ 12/30/2010 at 1:56 pm

It’s unfortunate they feel the need to photoshop celebrities so much, especially when they’re normally goodlooking and really don’t need it. Especially in those Uniqlo ads, they made him look like a ‘painted doll’ version of himself. I didn’t care for them at all. .

OK, it’s January!
Just a bit longer until the birth of the littlest Bloom!
I can’t wait to see whether it’s a boy or a girl!
And what they will name him/her.
I feel like an expectant Aunt.

Yes, it should happen very soon now. Wonder if the baby will be born around Orlando’s birthday?

That would be so cute!
But I’m going to guess that it will happen by next weekend.
And while I am guessing, I’m going to say that it will be a girl.
A girl was the first born on both sides (not that means anything) so I’m taking a shot in the dark.
Girl, born January 6th, 6lbs, 10oz.
And a classic name.
Not anything like Zuma, Apple or Kal-el.
Can’t wait!


And what is wrong with “eurofagish” ? Gay boys go gaga for Orli too!


What does it put in the tauajes?

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