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Heidi Klum to Launch 'Shine' Fragrance

Heidi Klum to Launch 'Shine' Fragrance

Heidi Klum is the latest celeb to create her own fragrance!

The 37-year-old Project Runway host has signed a deal with Coty Beauty to launch Shine, expected to be ready in September.

Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty. “She is not just a supermodel or a celebrity – she is also a businesswoman. She is very multifaceted – we plan to create a fragrance which celebrates all of those facets.”

WOULD YOU WEAR Heidi Klum’s “Shine” fragrance?

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Posted to: Heidi Klum

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  • http://Ja Sligo ^_^ cute

    I dont like her

  • mimi

    I also dont like her ,i think she didnt realize until now how average she is and her taste in fashion is pathetic , of course im a lover of karl lagerfeld’s high fashion models

  • fake

    her big fake smile is well FAKE. I have heard horror stories about her on model forums of people who have really met her. She is not nice as she seems. It’s all an act and yes she is the laughing stock of the modeling world. Not a real model.

  • Zoe Moon

    She is a very successful woman with great taste. I hope it smells great and is not over powering. Good luck, Heidi!

  • Svetlana


  • virgule

    I don’t like her neither but that’s not relevant here. Call me a snob but I refuse to wear ANY celebrity perfume! They can andorse a fashion house fragrance but that’s about it. And even when I do like a celebrity I am immune to that kind of marketing.

  • jujube

    I too refuse to buy any celeb perfume (unless under a fashion house fragrance as mentioned). Celeb perfumes have become a joke, every 2nd celeb is coming out with a perfume (as if they have what it takes to make one!!) when all it is for them is a cash grab, for many of them it’s likely because their fame, parts, royalties, getting older ect. are drying up and they need to support their expen$ive lifestyle. Unless they would donate 1/2 or more to charity of the royalties, which I have yet to see any of them do. Nope, not buying it and anybody who does is being used.

  • chantal

    Anybody who buys perfume because a celeb they like wears it is odd. Having a celeb endorse or have their own perfume does not make me want to buy it. At all.

  • annoyed

    looks too old for being only 37!! Cameron, Aniston, and Kate Beckinsale all beat her in the looks department.

  • writer_girl

    Depends on what it smells like for me. If it is like every other fruity/floral abomination that celebrities seem to produce-then a definite NO! I still will always prefer my Elizabeth Arden 5th Avenue, Chanel Mademoiselle, and Gucci Envy over any other fragrances.

  • virgule

    @writer_girl: what do you know, I’ve been chasing 5th avenue by EA for weeks now with no succes. And I went to quite a number of shops.I finally gave up today and purchased a Bvlgari. I’ve never liked a single one of their fragrances but this one is a dream really.

  • ellie’

    Just love her..and her family….

  • ellie’

    Love Heidi successful woman..and a great loving family,,,,