Heidi Klum to Launch 'Shine' Fragrance

Heidi Klum is the latest celeb to create her own fragrance!

The 37-year-old Project Runway host has signed a deal with Coty Beauty to launch Shine, expected to be ready in September.

“Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty. “She is not just a supermodel or a celebrity – she is also a businesswoman. She is very multifaceted – we plan to create a fragrance which celebrates all of those facets.”

WOULD YOU WEAR Heidi Klum’s “Shine” fragrance?